---
title: "Trend — kpop demon hunters merch - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kpop-demon-hunters-merch/trend"
last_updated: "2026-07-31T18:36:03.595Z"
locale: en
meta:
  description: "Niche score 59/100 · £4.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £4.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kpop demon hunters merch - Flapen"
---

# **kpop demon hunters merch**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 12Conversion 34Competition 84Returns 98Price range 44Avg price 68Brand share 27Review moat 92Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.7M**

£4.7M/yr · 12.2M searches

**Review moat**

**Great****150.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Good****£14.16**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.02–£25.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-25.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")