---
title: "Kids Knitting Starter Kit — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kids-knitting-starter-kit"
last_updated: "2026-07-31T14:15:36.252Z"
locale: en
meta:
description: "Niche score 41/100 · £31K/yr market · 67K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £31K/yr market · 67K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Knitting Starter Kit — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids knitting starter kit**
**Skip it**
Soft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 4Conversion 58Competition 25Returns 97Price range 38Avg price 27Brand share 51Review moat 72Quality gap 84
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****619.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.05–£22.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.23**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£31K**
£31K/yr · 67K searches
**Growth**
**Bad****-41.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids knitting starter kit is a £31K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids knitting starter kit market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **46%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- Atoz39% - Lekeeu11% - Buttonbag10% - JMS we create smile10% - Galt7% - Aeelike6%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -41.4% search growth over the last 90 days.
2K1KDec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/kids-knitting-starter-kit/trend)
## **Top kids knitting starter kit search terms**
- **kids knitting starter kit**17K/yr-39.2%4.6% conv. - **knitting for kids**10K/yr-36.2%2.2% conv. - **childrens knitting sets**10K/yr-50.9%4.4% conv. - **knitting kit for kids**9K/yr-35.5%3.5% conv. - **knitting set for kids ages 8-12**6K/yr-39.7%2.2% conv. - **kids knitting**5K/yr-38.0%1.3% conv. - **first knitting kits for children**6K/yr-43.9%3.9% conv. - **kids knitting set**4K/yr-52.9%4.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/kids-knitting-starter-kit/search-terms)
## **Top kids knitting starter kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My First Knitting Set - Girls Creative Junior Craft Kit by A TO Z**Atoz**£5.45**4.3★212 rev](https://www.amazon.co.uk/dp/B00FUYLFJ6) [2**Lekeeu Knitting Kit for Beginners Adults Children - 12 Colours Yarn & 2 Bamboo Knitting Needles**Lekeeu**£7.42**4.3★129 rev](https://www.amazon.co.uk/dp/B0DCV4MYW1) [3**Buttonbag Knitting Craft Kit Learn to Knit - Kids Crafts kit - Suitable for All Levels - Simple Patterns and Full Instructions - Childrens Craft Kit with Gift Suitcase**Buttonbag**£22.38**4.4★185 rev](https://www.amazon.co.uk/dp/B00LN5969M) [4**My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)**JMS we create smile**£4.27**4.4★32 rev](https://www.amazon.co.uk/dp/B0FBKFNHSY) [5**Galt Knit and Sew Kit Fun Introduction to Sewing and Knitting for Children Portable Kids Sewing Case Early Learning Craft Kit for Kids Children Activity Pack for Girls and Boys Ages 7 Years Plus**Galt**£19.68**4.0★30 rev](https://www.amazon.co.uk/dp/B0D9MFG3ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Navoys My First Knitting Kit Design & Create Your Own Accessories Beginner Craft Set with Instructions Coloured Wool & Needles (1)**Navoys**£4.20**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GPQQPHJX) [**Beginners Knitting Set 19Pcs Knitting Kit Knitting Kits for Adults Children Craft Knitting Starter Kit Dishcloth Knitting Kit inclusive 12 Colour Yarn 1 Crochet Hook 5 Marking Pins 1 Sewing Needle**Hiuyavy**£6.10**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FX52PHT9) [**My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)**JMS we create smile**£4.27**32 rev1y ago](https://www.amazon.co.uk/dp/B0FBKFNHSY) [**KYEDGC 21 Pcs Knitting Kit 12 Colours Yarn & 2 Bamboo Knitting Needles Kids Knitting Starter kit for Beginners Adults Dishcloth Knitting Kit Craft Knitting for Beginners kit for Handcrafts Arts**KYEDGC**£6.98**18 rev1y ago](https://www.amazon.co.uk/dp/B0DKF62WD3) [**Lekeeu Knitting Kit for Beginners Adults Children - 12 Colours Yarn & 2 Bamboo Knitting Needles**Lekeeu**£7.42**129 rev1y ago](https://www.amazon.co.uk/dp/B0DCV4MYW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Navoys My First Knitting Kit Design & Create Your Own Accessories Beginner Craft Set with Instructions Coloured Wool & Needles (1)**Navoys**£4.20**3.5★**▲ 463%**](https://www.amazon.co.uk/dp/B0GPQQPHJX) [**Pllieay 10 PCS Cross Stitch Kits for Beginners Embroidery Beginner Kits for Kids 7-13 Include Instructions Cross Stitch Kits with Pattern Needlepoint Kits for Embroidery Projects**Pllieay**£16.14**4.2★**▲ 257%**](https://www.amazon.co.uk/dp/B08TC7423N) [**Beginners Knitting Set 19Pcs Knitting Kit Knitting Kits for Adults Children Craft Knitting Starter Kit Dishcloth Knitting Kit inclusive 12 Colour Yarn 1 Crochet Hook 5 Marking Pins 1 Sewing Needle**Hiuyavy**£6.10**5.0★**▲ 95%**](https://www.amazon.co.uk/dp/B0FX52PHT9) [**My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)**JMS we create smile**£4.27**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0FBKFNHSY) [**My First Knitting Set - Girls Creative Junior Craft Kit by A TO Z**Atoz**£5.45**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B00FUYLFJ6)
**~~View all trending →~~**
## **What buyers say about kids knitting starter kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“value for money”*
**Quality-Overall**15%
*“pretty good quality”*
**Gifting Purpose**14%
*“Gift”*
**Size-Overall**13%
*“Right size”*
**Ease Of Use**13%
*“Easy to use”*
**Instructions/User Manual/Troubleshooting**7%
*“Clear instructions for beginners”*
**Fun/Entertainment Experience**4%
*“This was great fun for our eight year old granddaughter”*
**Correct Contents**4%
*“Great little pack”*
**Assembly/Installation**4%
*“The kit arrives looking extremely friendly”*
**Advertised Vs Actual Product**3%
*“Worked exactly as expected”*
### **What buyers complain about **
**Material Quality**17%
*“The wools not the best”*
**Advertised Vs Actual Product**17%
*“Misleading”*
**Functionality-Overall**17%
*“That it doesnt work”*
**Value For Money**17%
*“Rubbish, worth 99p max”*
**Thickness**8%
*“The wool was too thin for a beginner”*
**Instructions/User Manual/Troubleshooting**8%
*“As a beginner set there were no instructions”*
**Ease Of Use**6%
*“theyre difficult to handle for a beginner”*
**Quality-Overall**6%
*“They are not of great quality”*
### **Top return reasons **
**Quality-Overall**24%
**Instructions/User Manual/Troubleshooting**20%
**Size-Overall**16%
**Material Quality**9%
**Value For Money**7%
**Gifting Purpose**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Color**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is kids knitting starter kit profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the kids knitting starter kit niche?**
- 12 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in kids knitting starter kit?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.6%.
- **What does it cost to enter the kids knitting starter kit niche?**
- Listings span £3.05–£22.38; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.
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