---
title: "Kids Insoles — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kids-insoles"
last_updated: "2026-07-31T17:14:12.701Z"
locale: en
meta:
description: "Niche score 45/100 · £43K/yr market · 101K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £43K/yr market · 101K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Insoles — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids insoles**
**Skip it**
Prices mostly outside the sweet spot ($2.97–$12.28) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 80Competition 40Returns 95Price range 0Avg price 14Brand share 60Review moat 80Quality gap 68
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****398.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£43K**
£43K/yr · 101K searches
**Price range**
**Bad****£2.97–£12.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, kids insoles is a £43K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids insoles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£51K–£64K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 93%
**Open market**
**23%**
- Kaps17% - VivoFoot15% - WLLHYF14% - Kaelix13% - Gardenife9% - OMBRISA8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/kids-insoles/trend)
## **Top kids insoles search terms**
- **kids insoles**42K/yr-14.5%9.9% conv. - **childrens insoles**11K/yr-17.7%10.7% conv. - **kids shoe insoles**7K/yr-4.9%8.8% conv. - **insoles for kids**12K/yr-27.3%7.5% conv. - **insoles kids**6K/yr-20.6%10.0% conv. - **kids insoles size 1**5K/yr-11.8%11.5% conv. - **shoe insoles for kids**3K/yr+63.2%10.2% conv. - **kids insoles size 2**5K/yr-23.6%10.7% conv. - **kids insoles size 3**4K/yr-9.8%12.4% conv. - **kids insoles size 13**4K/yr-10.9%11.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/kids-insoles/search-terms)
## **Top kids insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VivoFoot 2 Pair Kids Anti Odor Cotton Cut-to-Size Comfortable Shoe Insoles**VivoFoot**£5.61**4.4★1,159 rev](https://www.amazon.co.uk/dp/B0BG482RDG) [2**Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable**Kaelix**£3.16**4.7★16 rev](https://www.amazon.co.uk/dp/B0FCYF3JMQ) [3**Kaps Arieto Cut to Fit Quality Shoe Insoles for Kids Breathable Prevent Blisters Calluses and Smell Fresh Cut to fit / cut to size Multicolour**Kaps**£4.37**4.3★3,716 rev](https://www.amazon.co.uk/dp/B078H53CS3) [4**WLLHYF 3 Pairs Shoe Insoles for Kids Memory Sponge Shoe Inserts Kids Heel Grips Soft and Breathable Child Size Insoles Cut Any Size for Children and Toddler Spring Summer**WLLHYF**£4.32**4.3★801 rev](https://www.amazon.co.uk/dp/B0C9M7XPC6) [5**Kids Memory Foam Insoles Sport Comfort Child Replacement Insole Shoe Sole Inserts for for Children and Toddler Cut-to-Size (Black 23CM Big Kids 1.5-4)**Gardenife**£4.80**4.5★185 rev](https://www.amazon.co.uk/dp/B0DLFS8BFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pairs Kids Insoles for Sneakers Children Memory Sponge Insoles Cuttable Comfort Insert Washable Replacement Breathable Latex Shoe Sole Children Replacement Insole for Support Shock(Black)**Quilax**£4.14**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FRFY1MST) [**CCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33**CCSOFTIME**£5.76**25 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTDL4PV) [**2 Pairs of Kids Shoe Insoles with Arch Support Shock-Absorbing Cushioning for Sneakers and School Shoes Trim to Fit for Custom Comfort**Yonfas**£2.97**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FP2J95BD) [**Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes**kofihety**£3.18**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FMNM43ND) [**Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable**Kaelix**£3.16**16 rev1y ago](https://www.amazon.co.uk/dp/B0FCYF3JMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33**CCSOFTIME**£5.76**4.4★**▲ 277%**](https://www.amazon.co.uk/dp/B0FQTDL4PV) [**Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable**Kaelix**£3.16**4.7★**▲ 187%**](https://www.amazon.co.uk/dp/B0FCYF3JMQ) [**Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes**kofihety**£3.18**4.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0FMNM43ND) [**ROCKTAKIN Kids Arch Support Shoe Inserts Children Orthotics Shoe Insoles with PU Foam Cushioning for Flat feet Plantar Fasciitis Feet Heel Pain Relief**ROCK TAKIN**£12.28**4.2★**▲ 99%**](https://www.amazon.co.uk/dp/B0BYD8GK4N) [**2 Pairs of Kids Shoe Insoles Comfortable Arch Support Insoles Trim to Fit Perfect for Sneakers and School Shoes**Solvayne**£3.19**5.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0F6BKFV17)
**~~View all trending →~~**
## **What buyers say about kids insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Very comfortable”*
**Size-Overall**12%
*“perfectly fit”*
**Design-Overall**9%
*“He likes the design of them too”*
**Cutting/Trimming**8%
*“You can cut to size & they are nice & soft”*
**Quality-Overall**7%
*“Overall, these insoles offer good comfort, easy customization, and solid value for the price”*
**Value For Money**7%
*“These are affordable”*
**Advertised Vs Actual Product**6%
*“They do the Job”*
**Durability**6%
*“durable”*
**Efficiency**4%
*“Worked well for my daughters. clip clop”*
**Assembly/Installation**4%
*“Easy to put in”*
### **What buyers complain about **
**Durability**25%
*“Didnt last a week”*
**Quality-Overall**15%
*“They feel cheap”*
**Size-Overall**15%
*“this wont fit”*
**Visibility**8%
*“All blurred”*
**Color**8%
*“Well, if they wont have the colorful print, they would be good”*
**Hard Feel**4%
*“Very stiff”*
**Comfort-Overall**4%
*“Daughter refused to wear them because they were to uncomfortable”*
**Smell**1%
*“Brifhr and smell”*
### **Top return reasons **
**Size-Overall**70%
**Comfort-Overall**6%
**Thin**5%
**Feet Fit**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Thickness**2%
**Pain Relief-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is kids insoles profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kids insoles niche?**
- 19 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in kids insoles?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for kids insoles peak?**
- Demand peaks in Aug–Sep; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the kids insoles niche?**
- Listings span £2.97–£12.28; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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