---
title: "Kids England Football Shirts — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kids-england-football-shirts"
last_updated: "2026-07-31T19:56:35.995Z"
locale: en
meta:
description: "Niche score 58/100 · £17K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £17K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kids England Football Shirts — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids england football shirts**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 4Growth 100Conversion 8Competition 84Returns 96Price range 64Avg price 58Brand share 48Review moat 93Quality gap 35
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****145.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****£6.13–£30.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£17K**
£17K/yr · 215K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, kids england football shirts is a £17K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids england football shirts market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£19K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#581**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **74%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 58%
**Open market**
**20%**
- The England Football Association38% - Second Ave Gift Company17% - Show Me The Merch8% - A2Z 4 Kids7% - Hippowarehouse6% - FOOTEEZ3%
## **Top kids england football shirts search terms**
- **kids england top**40K/yr>1,000%0.4% conv. - **england football shirt kids**42K/yr>1,000%0.4% conv. - **kids england football shirts**28K/yr>1,000%0.4% conv. - **girls england top**18K/yr>1,000%0.4% conv. - **england top kids**18K/yr>1,000%0.4% conv. - **england shirt kids**17K/yr>1,000%0.4% conv. - **kids england shirt**12K/yr>1,000%0.3% conv. - **england t shirt kids**11K/yr>1,000%0.5% conv. - **boys england football shirt**10K/yr>1,000%0.4% conv. - **england tshirt kids**8K/yr>1,000%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/kids-england-football-shirts/search-terms)
## **Top kids england football shirts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3394%£6776%£1K8%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Official England Football Club Short Pyjamas For Kids Pjs Set Girls Boys England Football Kit Merchandise 7-8 Years White**The England Football Association**£12.66**4.3★153 rev](https://www.amazon.co.uk/dp/B0CP3V6PT7) [2**Official England Football Team Boys Short Cotton Pyjama Set (9-10 Years) White**The England Football Association**£12.26**4.6★211 rev](https://www.amazon.co.uk/dp/B0BY9HG3XH) [3**Boys Girls England Football Team Red White and Blue Short Pyjama Set England PJs for Kids (7-8 Years)**The England Football Association**£13.89**5.0★16 rev](https://www.amazon.co.uk/dp/B0GVGCSY2M) [4**Hippowarehouse Come on England Football Flag Kids Childrens Short Sleeve t-Shirt Pink**Hippowarehouse**£9.05**4.2★45 rev](https://www.amazon.co.uk/dp/B07DQS9YLL) [5**Second Ave Baby/Childrens Kids England Flag Badge Euros World Cup Football Red T Shirt Top Kit Boys & Girls**Second Ave Gift Company**£12.04**4.4★22 rev](https://www.amazon.co.uk/dp/B0FCYQTQ3B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Show Me The Merch England 26 Kids White Graphic Tee | Short Sleeve Football Jersey T-Shirt | Sports Number Print Top | Football Fan T-Shirt - 11-12 Years**Show Me The Merch**£10.74**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H46QBKC2) [**Show Me The Merch England Kane 9 White Red Graphic Tee | Kids Short Sleeve Football T-Shirt | Crew Neck Shirt for Football Fans - 7-8 Years**Show Me The Merch**£10.79**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H46D8N2T) [**RAWDEM #10 Special Design Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Mix 28)**RAWDEM**£26.61**1 rev1mo ago](https://www.amazon.co.uk/dp/B0GVFZTHPW) [**England Tshirt Tee Top World Cup 2026 Football Shield Design Mens Kids Unisex White**BESTITALIANUK**£6.13**7 rev1mo ago](https://www.amazon.co.uk/dp/B0H2ZCBKC4) [**Boys Girls England Football Team Red White and Blue Short Pyjama Set England PJs for Kids (7-8 Years)**The England Football Association**£13.89**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGCSY2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boys Girls England Football Team Red White and Blue Short Pyjama Set England PJs for Kids (12-13 Years)**The England Football Association**£13.51**5.0★**— 1%**](https://www.amazon.co.uk/dp/B0GVGB4GMY) [**Show Me The Merch England Kane 9 White Red Graphic Tee | Kids Short Sleeve Football T-Shirt | Crew Neck Shirt for Football Fans - 7-8 Years**Show Me The Merch**£10.79**5.0★**— 1%**](https://www.amazon.co.uk/dp/B0H46D8N2T) [**England Tshirt Tee Top World Cup 2026 Football Shield Design Mens Kids Unisex White**BESTITALIANUK**£6.13**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0H2ZCBKC4) [**Second Ave Baby/Childrens England Football Euros White T Shirt Top Kit**Second Ave Gift Company**£12.13**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0971JQGKF) [**Boys Girls England Football Team Red White and Blue Short Pyjama Set England PJs for Kids (7-8 Years)**The England Football Association**£13.89**5.0★**— 1%**](https://www.amazon.co.uk/dp/B0GVGCSY2M)
**~~View all trending →~~**
## **Common questions**
- **Is kids england football shirts profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 78 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the kids england football shirts niche?**
- 19 brands and 28 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
- **What does it cost to enter the kids england football shirts niche?**
- Listings span £6.13–£30.85; the average listing price is £12.92 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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