---
title: "Trend — kids crocs - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kids-crocs/trend"
last_updated: "2026-07-31T14:49:14.987Z"
locale: en
meta:
  description: "Niche score 53/100 · £178K/yr market · 807K searches/yr · £16.07 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £178K/yr market · 807K searches/yr · £16.07 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kids crocs - Flapen"
---

# **kids crocs**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Market size 36Growth 81Conversion 17Competition 97Returns 18Price range 64Avg price 78Brand share 43Review moat 21Quality gap 47

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Growth**

**Great****+75.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****£16.07**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.48–£30.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£178K**

£178K/yr · 807K searches

**Review moat**

**Bad****10,919.92**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")