---
title: "Jordans — £164K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/jordans"
last_updated: "2026-07-31T17:32:20.174Z"
locale: en
meta:
description: "Niche score 55/100 · £164K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £164K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jordans — £164K/yr Amazon UK Niche (2026) - Flapen"
---
# **jordans**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 34Growth 21Conversion 71Competition 68Returns 100Price range 83Avg price 83Brand share 17Review moat 91Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****189.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£1.48–£101.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£164K**
£164K/yr · 138K searches
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jordans is a £164K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jordans market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£145K–£181K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#880**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **34%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**126**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**5%**
- JORDANS49% - NIKE23% - CZHIHANEG11% - Champion6% - Jordan3% - Jordans Country Crisp2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/jordans/trend)
## **Top jordans search terms**
- **jordans**41K/yr-1.2%3.6% conv. - **jordan**42K/yr-0.9%0.4% conv. - **jordans country crisp**25K/yr-12.0%10.4% conv. - **jordans frusli bars**13K/yr-30.0%5.3% conv. - **jordans cereal**7K/yr+6.1%4.5% conv. - **frusli bars**5K/yr-26.7%7.2% conv. - **country crisp**3K/yr+4.6%8.0% conv. - **frusli**3K/yr-34.4%10.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/jordans/search-terms)
## **Top jordans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£25K20%£33K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Jordan Playground Basketball 8P 2.0 Size 7 (WOLF GREY/BLACK/WHITE/VARSITY RED)**NIKE**£21.31**4.5★568 rev](https://www.amazon.co.uk/dp/B0BQWVP6NT) [2**CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes**CZHIHANEG**£41.55**4.4★23 rev](https://www.amazon.co.uk/dp/B0D97ZH3VL) [3**Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g**JORDANS**£2.54**4.1★32 rev](https://www.amazon.co.uk/dp/B0G44ZGN2V) [4**Jordans Country Crisp Raspberry Breakfast Cereal - Oat Clusters with Raspberries - No Artificial Flavours or Preservatives - British Baked Cereal - 450g (Pack of 6 x 450g)**JORDANS**£13.82**4.6★131 rev](https://www.amazon.co.uk/dp/B076DBPCWY) [5**Jordans Strawberries Country Crisp 450g**JORDANS**£3.11**4.7★24 rev](https://www.amazon.co.uk/dp/B0DWXWYTPF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g**JORDANS**£2.54**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G44ZGN2V) [**Jordans Frusli Raisin and Hazelnut 150g x 6**JORDANS**£10.34**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FLHNMC9R) [**Jordans Frusli Chewy Oat Cereal Bar - Cranberry and Apple - British Baked Source of Fibre Snack Bars - No Artificial Flavours or Preservatives - Pack of 6 x 6 x 25g**JORDANS**£3.34**27 rev11mo ago](https://www.amazon.co.uk/dp/B0FLKKTZCP) [**Jordans Frusli Red Berry 150g**JORDANS**£1.91**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBWSQZ7) [**Jordans Frusli Blueberry 150g**JORDANS**£1.88**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBSHCR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes**CZHIHANEG**£41.55**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0D97ZH3VL) [**UamGlsob 8mm Flat Cotton Laces for Air Jordan 1-8 (White 140cm)**UamGlsob**£5.55**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0CYPQHTB2) [**Champion Basketball Boy RD18 2.0 Mid B PS Shoes Mid Cut White**Champion**£28.68**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0CSKH2FP1) [**JAN AIRBORNE FESTIVAL BAG**Jordan**£22.12**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0CDZFQK1V) [**Nike Mens Jordan Brooklyn Hooded Sweatshirt Black/White M**NIKE**£46.72**4.5★**▲ 111%**](https://www.amazon.co.uk/dp/B0DCC1LCWW)
**~~View all trending →~~**
## **What buyers say about jordans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Great taste”*
**Value For Money**15%
*“Good value purchase”*
**Quality-Overall**13%
*“Good cereal good almonds its decent quality”*
**Crispiness**9%
*“Yum, what can I say, crispy, tasty, lovely”*
**Nutritional Content**4%
*“Power packed energy serial full of protein vitamins, minerals and essential oils, and very good for the digestive system”*
**Health Benefits-Overall**3%
*“Healthy and great value”*
**Texture/Consistency-Overall**2%
*“It's great a crisp texture with dark chocolate bits inthe grànola”*
**Size-Overall**2%
*“Ideal size for many occasion”*
**Ingredients-Overall**1%
*“Good value for money, taste and texture is good and there is a decent amount of raisins and almonds”*
**Ease Of Use**1%
*“It's very easy to review this item”*
### **What buyers complain about **
**Size-Overall**17%
*“Very much smaller bars”*
**Value For Money**11%
*“No longer value for money”*
**Crispiness**9%
*“Overcooked & brittle with a hard crunch”*
**Stale/Rotten/Spoiled**9%
*“Tasted off and stale”*
**Sweetness**9%
*“A few more raisins wouldnt go amiss even if it raises the sugar content a little”*
**Quality-Overall**6%
*“Not very good”*
**Chunk/Clump/Collection**6%
*“Loads of chunky sultanas”*
**Hard Feel**4%
*“Not sure why the almonds are rock hard either”*
**Ease Of Chewing/Swallowing**3%
*“a bit chewy”*
### **Top return reasons **
**Size-Overall**64%
**Feet Fit**14%
**Product Condition**14%
**Quality-Overall**14%
**Shape/Style**7%
## **Common questions**
- **Is jordans profitable to sell on Amazon United Kingdom?**
- The niche generates £164K/yr across 32 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the jordans niche?**
- 10 brands and 126 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in jordans?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Crispiness. The return rate is 0.1%.
- **When does demand for jordans peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the jordans niche?**
- Listings span £1.48–£101.03; the average listing price is £18.08 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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