---
title: "John Deere — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/john-deere"
last_updated: "2026-07-31T13:04:47.139Z"
locale: en
meta:
description: "Niche score 43/100 · £41K/yr market · 108K searches/yr · £20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £41K/yr market · 108K searches/yr · £20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Deere — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **john deere**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 57Conversion 23Competition 53Returns 90Price range 80Avg price 90Brand share 0Review moat 65Quality gap 24
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.22–£35.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****896.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£41K**
£41K/yr · 108K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, john deere is a £41K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john deere market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£42K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,641**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **18%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 98%
**Open market**
**0%**
- John Deere93% - Tribal T-Shirts3% - YAMEE2% - Himozoo1% - BABAHU1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +31.1% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/john-deere/trend)
## **Top john deere search terms**
- **john deere cap**31K/yr+69.1%1.9% conv. - **john deere**49K/yr+20.2%0.1% conv. - **john deere clothing**8K/yr+10.5%0.3% conv. - **john deere gifts**14K/yr-0.6%0.2% conv. - **john deere hat**6K/yr+4.1%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/john-deere/search-terms)
## **Top john deere products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Deere HAT Green**John Deere**£24.27**4.6★1,285 rev](https://www.amazon.co.uk/dp/B0855BM2Y7) [2**John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size**John Deere**£21.46**4.7★377 rev](https://www.amazon.co.uk/dp/B079MF8WL6) [3**John Deere Mens Trademark Logo Core Baseball Cap Black One Size**John Deere**£23.31**4.7★1,052 rev](https://www.amazon.co.uk/dp/B004MKHW8M) [4**John Deere Mens Vintage Logo Cap Baseball Green One Size**John Deere**£23.49**4.7★1,023 rev](https://www.amazon.co.uk/dp/B00JELACCW) [5**John Deere 6 Panel Cap Chan & Mesh Unstruct-Oxford-Os**John Deere**£24.86**4.6★1,250 rev](https://www.amazon.co.uk/dp/B07NVSBZXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)**Tribal T-Shirts**£12.89**35 rev1y ago](https://www.amazon.co.uk/dp/B0FFNBCM5D) [**BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)**BABAHU**£12.51**975 rev2y ago](https://www.amazon.co.uk/dp/B0D1RF4RW5) [**John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size**John Deere**£21.47**252 rev2y ago](https://www.amazon.co.uk/dp/B0CWKPN3KB) [**John Deere Mens Vintage Logo Cap Baseball Green One Size**John Deere**£23.49**1,023 rev2y ago](https://www.amazon.co.uk/dp/B00JELACCW) [**Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki**YAMEE**£12.61**100 rev2y ago](https://www.amazon.co.uk/dp/B0CDQ7651X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)**Tribal T-Shirts**£12.89**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B0FFNBCM5D) [**BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)**BABAHU**£12.51**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B0D1RF4RW5) [**Himozoo Adjustable Bubba Gump Baseball Cap Shrimp Co. Embroidered Snapback Hats**Himozoo**£10.22**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B076D5LQS3) [**John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size**John Deere**£21.47**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B0CWKPN3KB) [**Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki**YAMEE**£12.61**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0CDQ7651X)
**~~View all trending →~~**
## **What buyers say about john deere**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“A lovely, well made hat”*
**Value For Money**18%
*“Good value cap”*
**Comfort-Overall**15%
*“They are very comfortable”*
**Advertised Vs Actual Product**14%
*“Just as advertised”*
**Size-Overall**12%
*“fits well”*
**Design-Overall**7%
*“Good design, quality and fit”*
**Durability**5%
*“This is a good durable gap”*
**Shape/Style**3%
*“Great retro style cap”*
**Strap/String Quality**2%
*“needn't have worried as they have an adjustable strap at the back”*
**Color**2%
*“Nice colours”*
### **What buyers complain about **
**Size-Overall**50%
*“Too small”*
**Stiffness**25%
*“a bit stiff”*
**Color**25%
*“The dye that colours the caps is not fixed”*
### **Top return reasons **
**Size-Overall**36%
**Color**21%
**Width**9%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Flexibility**4%
**Quality-Overall**4%
**Gap/Hole**3%
**Length**3%
**Print Quality**3%
## **Common questions**
- **Is john deere profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 22 tracked products. 90-day search growth is +31.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the john deere niche?**
- 5 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in john deere?**
- Top complaints mined from reviews: Size-Overall, Stiffness, Color. The return rate is 1.2%.
- **What does it cost to enter the john deere niche?**
- Listings span £10.22–£35.89; the average listing price is £20.93 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.
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