---
title: "Jackets for Women Uk — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/jackets-for-women-uk"
last_updated: "2026-07-31T16:23:59.887Z"
locale: en
meta:
description: "Niche score 52/100 · £154K/yr market · 4.1M searches/yr · £23.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £154K/yr market · 4.1M searches/yr · £23.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jackets for Women Uk — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **jackets for women uk**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 33Growth 9Conversion 2Competition 98Returns 20Price range 83Avg price 95Brand share 96Review moat 54Quality gap 78
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****£23.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.84–£61.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,346.61**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£154K**
£154K/yr · 4.1M searches
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-31.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, jackets for women uk is a £154K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jackets for women uk market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£118K–£142K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **85%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**89 **▼falling
**Sellers**
**170**
**Top-5 brand share**
**33%**
Top 20: 72%
**Top-5 click share**
**9%**
Top 20: 22%
**Open market**
**70%**
- 33,000ft8% - Regatta5% - 989Zé ENZO5% - Vetinee4% - Zeagoo4% - Imily Bela4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.
250K150KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/jackets-for-women-uk/trend)
## **Top jackets for women uk search terms**
- **womens jackets**629K/yr-57.5%0.0% conv. - **denim jackets women**177K/yr+61.0%0.3% conv. - **jackets for women uk**415K/yr-36.3%0.0% conv. - **womens coats**834K/yr-57.9%0.0% conv. - **summer jackets for women uk**84K/yr+105.7%0.1% conv. - **fleece jacket women**354K/yr-44.1%0.2% conv. - **ladies jackets**187K/yr-25.3%0.1% conv. - **womens jacket**214K/yr-38.0%0.1% conv. - **mountain warehouse women**176K/yr-11.5%0.0% conv. - **regatta waterproof jacket womens**187K/yr-20.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/jackets-for-women-uk/search-terms)
## **Top jackets for women uk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2K2%£3K3%£5K4%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Black)**989Zé ENZO**£19.79**4.1★235 rev](https://www.amazon.co.uk/dp/B09M8TTJL1) [2**Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)**Pretty Attitude**£13.85**3.9★27 rev](https://www.amazon.co.uk/dp/B0FTZR8XPM) [3**33 000ft Womens Softshell Jacket Waterproof Windproof Coat Functional Lightweight Windbreaker Ladies Breathable Outdoor Jacket with Hood for Running Cycling Hiking Black DE36/UK10**33,000ft**£32.28**4.4★163 rev](https://www.amazon.co.uk/dp/B0DMSKNMY6) [4**989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Light Blue)**989Zé ENZO**£19.01**4.1★235 rev](https://www.amazon.co.uk/dp/B0C2HTWXNS) [5**33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Beige 3XL/20-22**33,000ft**£27.14**4.3★2,303 rev](https://www.amazon.co.uk/dp/B0CW1GT189)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)**Pretty Attitude**£13.85**27 rev1mo ago](https://www.amazon.co.uk/dp/B0FTZR8XPM) [**WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear**WERFORU**£21.69**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK1T6GM) [**WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear**WERFORU**£21.87**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FWJD65J5) [**HOTOUCH Jackets for Women Button Up Short Casual Jackets Ladies Light Bomber Jacket Cropped Corduroy Jacket Outdoor Coat Shacket Black Size 10**HOTOUCH**£19.45**215 rev1y ago](https://www.amazon.co.uk/dp/B0FG2QXZLB) [**sandbank Womens Button Down Distressed Leopard Print Denim Jacket Washed Long Sleeve Ripped Cheetah Jean Coat Outerwear Z-Leopard print UK 18 Size Tag 3XL**sandbank**£23.52**521 rev1y ago](https://www.amazon.co.uk/dp/B0DYXL9JHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shelikes Womens Jackets Casual Summer Jacket Mid Wash Denim Long Sleeve Button Up Slim Fit Jean Jacket with Collared Neckline and Pockets for Ladies Girls**shelikes**£18.42**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B07H3T4DKP) [**989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (XL Black)**989Zé ENZO**£19.69**4.1★**▲ 43%**](https://www.amazon.co.uk/dp/B09M8RNFYM) [**Vetinee White Jacket Spring Jackets for Women uk White Size X-Large Fits UK Size 20 to UK Size 22**Vetinee**£25.31**3.9★**▲ 42%**](https://www.amazon.co.uk/dp/B0BS5GN4DQ) [**33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-XL/UK 16)**33,000ft**£22.20**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0CC5JBCNV) [**989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Light Blue)**989Zé ENZO**£19.01**4.1★**▲ 25%**](https://www.amazon.co.uk/dp/B0C2HTWXNS)
**~~View all trending →~~**
## **What buyers say about jackets for women uk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits Like a glove”*
**Quality-Overall**15%
*“It seems well made”*
**Value For Money**10%
*“Good value for money”*
**Warmth**7%
*“which also keeps you warm”*
**Weight Light**7%
*“Lightweight and comfortable”*
**Color**4%
*“The colour is bright”*
**Water Resistance**4%
*“Definitely waterproof”*
**Comfort-Overall**4%
*“so comfortable”*
**Material Quality**3%
*“The material feels durable”*
**Soft Feel**2%
*“The material is soft”*
### **What buyers complain about **
**Size-Overall**26%
*“far too tight”*
**Quality-Overall**7%
*“Poor quality”*
**Water Resistance**4%
*“NOT WATERPROOF”*
**Thickness**4%
*“not thick”*
**Advertised Vs Actual Product**2%
*“Not like picture”*
**Color**2%
*“Would have liked a lighter colour”*
**Thin**2%
*“Thin material”*
**Value For Money**2%
*“I think its overpriced”*
**Material Quality**2%
*“Didn't look like good quality material”*
**Arm Fit**2%
*“Arms come up very short”*
### **Top return reasons **
**Size-Overall**60%
**Color**7%
**Quality-Overall**4%
**Material Quality**4%
**Length**3%
**Arm Fit**3%
**Sleeve Fit**3%
**Thin**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is jackets for women uk profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 369 tracked products. 1 of 68 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jackets for women uk niche?**
- 89 brands and 170 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in jackets for women uk?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 6.5% — above our launch gate.
- **When does demand for jackets for women uk peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the jackets for women uk niche?**
- Listings span £6.84–£61.68; the average listing price is £23.69 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.
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