---
title: "Search terms — insoles - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/insoles/search-terms"
last_updated: "2026-07-31T21:41:11.467Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — insoles - Flapen"
---

# **insoles**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 23Conversion 60Competition 65Returns 96Price range 0Avg price 23Brand share 62Review moat 24Quality gap 75

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.0M**

£1.0M/yr · 2.4M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,510.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.12**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.11–£14.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100