---
title: "Insoles — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/insoles"
last_updated: "2026-07-31T14:31:35.822Z"
locale: en
meta:
description: "Niche score 57/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insoles — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **insoles**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 78Growth 23Conversion 60Competition 65Returns 96Price range 0Avg price 23Brand share 62Review moat 24Quality gap 75
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.0M**
£1.0M/yr · 2.4M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,510.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.11–£14.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, insoles is a £1.0M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insoles market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.0M–£1.2M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 80%
**Open market**
**28%**
- Dr. Scholl's33% - VivoFoot17% - Skypermit7% - riemot6% - Kaps5% - Cherry Blossom5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/insoles/trend)
## **Top insoles search terms**
- **insoles men**548K/yr-3.8%5.0% conv. - **insoles for women**444K/yr-5.7%3.1% conv. - **insoles**398K/yr-5.4%3.1% conv. - **memory foam insoles**153K/yr-8.8%1.7% conv. - **shoe insoles men**137K/yr-8.1%5.4% conv. - **shoe insoles for women**125K/yr-5.9%3.0% conv. - **shoe insoles**86K/yr-1.1%3.3% conv. - **gel insoles mens**75K/yr-2.9%6.9% conv. - **insole**67K/yr-9.1%2.7% conv. - **inner soles for men**64K/yr-11.6%4.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/insoles/search-terms)
## **Top insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£41K8%£83K12%£124K16%£166K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12**Dr. Scholl's**£10.95**4.5★3,405 rev](https://www.amazon.co.uk/dp/B0CXPVZT2F) [2**VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)**VivoFoot**£7.31**4.3★2,805 rev](https://www.amazon.co.uk/dp/B0D7Z42N85) [3**Scholl GelActiv Every Day Insoles for Men - Anti Foot Fatigue Comfort Insoles - Insoles for Walking/Hiking - Trim to Fit Your Walking Boot/Shoes - UK Size 7-12 1 Pair**Dr. Scholl's**£7.86**4.3★12,626 rev](https://www.amazon.co.uk/dp/B00R6AEAT4) [4**VivoFoot 3 Pair Cotton Comfort Insoles Cut-to-Size Barefoot Inserts(UK3-10)**VivoFoot**£9.61**4.4★1,159 rev](https://www.amazon.co.uk/dp/B0BDYF326Z) [5**Cherry Blossom Foam Comfort Insole**Cherry Blossom**£2.11**4.2★183 rev](https://www.amazon.co.uk/dp/B09SZLX553)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Memory Foam Insoles Cuttable Arch Support Anti-Fatigue Pain Relief Massage Insert Cushion Replacement Soles for Trainers Sneakers Sports Shoes Work Boots for Men & Women(UK4-UK6.5)**Petyicesn**£4.61**655 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2CTRQ2) [**Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 43-44)**Stepprs**£8.85**1,232 rev1y ago](https://www.amazon.co.uk/dp/B0F5S8391B) [**VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)**VivoFoot**£7.31**2,805 rev2y ago](https://www.amazon.co.uk/dp/B0D7Z42N85) [**Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12**Dr. Scholl's**£10.95**3,405 rev2y ago](https://www.amazon.co.uk/dp/B0CXPVZT2F) [**Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5**Dr. Scholl's**£10.55**3,405 rev2y ago](https://www.amazon.co.uk/dp/B0CXPY6HLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**riemot 2 Pairs Memory Foam Insoles for Men and Women Replacement Inner Soles for Sports Work Boots Trainers Sneakers and Walking Shoes Cushioned Soft Shoe Inserts Navy-White 12 UK/46 EU**riemot**£5.77**4.3★**▲ 208%**](https://www.amazon.co.uk/dp/B0CS6FPXPV) [**Cherry Blossom Foam Comfort Insole**Cherry Blossom**£2.11**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B09SZLX553) [**Scholl GelActiv Work Insoles for men. GelActiv shock absorption insoles for working all day or standing all day Insoles for work boots or work shoes. UK Shoe Size 7-12 1 Pair**Dr. Scholl's**£10.29**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B00R6AEAMQ) [**iMedic Orthotic Insoles for Women for Plantar Fasciitis Size S UK 6-7 - Arch Support for Women and Men - Shoe Inserts - Insoles for Plantar Fasciitis - Orthotic Support**iMedic**£8.32**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B092JBSF5C) [**Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12**Dr. Scholl's**£11.73**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B0CXPV1TWY)
**~~View all trending →~~**
## **What buyers say about insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**34%
*“Comfortable and supportive”*
**Quality-Overall**14%
*“They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick”*
**Size-Overall**13%
*“Decent fit”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**4%
*“They actually work”*
**Soft Feel**2%
*“Soft enough for daily use”*
**Ease Of Use**2%
*“Ease of use”*
**Cushion**2%
*“Good cushion support”*
**Pain Relief-Overall**2%
*“Helped with pain in my foot”*
**Durability**1%
*“Lasts well”*
### **What buyers complain about **
**Comfort-Overall**13%
*“Not as comfortable as people say”*
**Size-Overall**10%
*“Not true sizing”*
**Pain Relief-Overall**9%
*“causing more pain”*
**Value For Money**7%
*“Very expensive”*
**Durability**7%
*“Fell apart”*
**Thickness**6%
*“Not as thick as expected”*
**Quality-Overall**5%
*“Not worth for the money!! & quality.”*
**Hard Feel**4%
*“Too firm”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Functionality-Overall**3%
*“It won't help”*
### **Top return reasons **
**Size-Overall**50%
**Comfort-Overall**12%
**Feet Fit**8%
**Thickness**4%
**Quality-Overall**3%
**Pain Relief-Overall**3%
**Functionality-Overall**2%
**Thin**2%
**Hard Feel**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is insoles profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the insoles niche?**
- 20 brands and 80 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in insoles?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Pain Relief-Overall. The return rate is 0.7%.
- **When does demand for insoles peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the insoles niche?**
- Listings span £2.11–£14.86; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 6,511 reviews — the moat a new listing must climb.
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