---
title: "Search terms — insoles for shoes that are too big - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/insoles-for-shoes-that-are-too-big/search-terms"
last_updated: "2026-07-31T15:41:52.715Z"
locale: en
meta:
  description: "Niche score 55/100 · £58K/yr market · 179K searches/yr. Prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £58K/yr market · 179K searches/yr. Prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — insoles for shoes that are too big - Flapen"
---

# **insoles for shoes that are too big**

**Worth a look**

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list.

Market size 15Growth 26Conversion 68Competition 70Returns 98Price range 0Avg price 15Brand share 83Review moat 64Quality gap 96

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****925.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£58K**

£58K/yr · 179K searches

**Avg price**

**Bad****£5.28**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.90–£10.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")