---
title: "Insoles for Shoes That Are Too Big — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/insoles-for-shoes-that-are-too-big"
last_updated: "2026-07-31T14:25:07.137Z"
locale: en
meta:
description: "Niche score 55/100 · £58K/yr market · 179K searches/yr. Prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £58K/yr market · 179K searches/yr. Prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insoles for Shoes That Are Too Big — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **insoles for shoes that are too big**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list.
Market size 15Growth 26Conversion 68Competition 70Returns 98Price range 0Avg price 15Brand share 83Review moat 64Quality gap 96
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****925.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£58K**
£58K/yr · 179K searches
**Avg price**
**Bad****£5.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.90–£10.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, insoles for shoes that are too big is a £58K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insoles for shoes that are too big market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£66K–£79K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**43%**
- Sibba14% - VivoFoot12% - WLLHYF12% - YANAJIAJIA8% - Welnove7% - Pownert5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/insoles-for-shoes-that-are-too-big/trend)
## **Top insoles for shoes that are too big search terms**
- **shoe inserts for shoes too big**30K/yr-4.7%7.5% conv. - **shoe fillers for big shoes**23K/yr+13.2%5.5% conv. - **shoe size reducer inserts**24K/yr-8.9%5.0% conv. - **inserts for too big shoes**20K/yr-6.0%2.8% conv. - **shoe filler**15K/yr+1.3%3.4% conv. - **heel inserts for shoes too big**5K/yr+96.3%7.4% conv. - **heel pads for shoes too big**6K/yr+23.8%7.7% conv. - **shoe fillers**9K/yr-5.5%3.4% conv. - **toe inserts for shoes too big**7K/yr+22.3%6.4% conv. - **shoe pads for shoes too big**6K/yr-21.8%7.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/insoles-for-shoes-that-are-too-big/search-terms)
## **Top insoles for shoes that are too big products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pair Heel Cushion Pads Self-Adhesive Heel Grips Inserts for Boots Loose Shoes Too Big Anti Blister Shoe Liners Heel Protectors Reusable Heel Guards Liners for Women Men Improve Shoe Fit (Black)**Sibba**£3.45**4.1★1,431 rev](https://www.amazon.co.uk/dp/B0CNVLNFRC) [2**WLLHYF 2 Pairs Soft Sponge Adjustable Shoe Filler Big Toe Plug Foot Brace Shoe Pads Unisex Shoe Too Big Inserts for High Heel Women Reusable Make Big Shoes Fit**WLLHYF**£3.41**3.7★1,742 rev](https://www.amazon.co.uk/dp/B0BF4GZ88Z) [3**Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium**Welnove**£10.06**3.7★152 rev](https://www.amazon.co.uk/dp/B0G3P8Z6PB) [4**YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)**YANAJIAJIA**£4.67**4.6★14 rev](https://www.amazon.co.uk/dp/B0GG6LV6C4) [5**VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Black 6mm)**VivoFoot**£5.00**4.0★4,691 rev](https://www.amazon.co.uk/dp/B0BDY3V1J9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YANAJIAJIA 2 Pairs Black Insoles for Shoes that are Too Big Soft Foam Shoe Insoles for Women Adjustable Filler for Loose Shoes Comfortable Heel Grips and Insoles for Women Universal Fit**YANAJIAJIA**£4.27**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GYCWN6XG) [**2 Pairs Cut-to-Size Shoe Insoles for Women Shoe Too Big | Breathable Cushion Insoles for Heels Flats & Trainers | Anti-Slip Foot Inserts Size 35-40 (Black & Beige)**Horyue**£4.39**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GST2C1Y8) [**Addein 2 Pairs Shoe Toe Inserts for Shoes Too Big Soft Sponge Shoe Fillers Adjustable Shoe Size Reducer Inserts for Women Men High Heels Flats Pumps Trainers**Addein**£3.50**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGWXG2J) [**YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)**YANAJIAJIA**£4.67**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GG6LV6C4) [**Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium**Welnove**£10.06**152 rev7mo ago](https://www.amazon.co.uk/dp/B0G3P8Z6PB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YANAJIAJIA 2 Pairs Black Insoles for Shoes that are Too Big Soft Foam Shoe Insoles for Women Adjustable Filler for Loose Shoes Comfortable Heel Grips and Insoles for Women Universal Fit**YANAJIAJIA**£4.27**3.6★**▲ 259%**](https://www.amazon.co.uk/dp/B0GYCWN6XG) [**2 Pairs Cut-to-Size Shoe Insoles for Women Shoe Too Big | Breathable Cushion Insoles for Heels Flats & Trainers | Anti-Slip Foot Inserts Size 35-40 (Black & Beige)**Horyue**£4.39**3.4★**▲ 208%**](https://www.amazon.co.uk/dp/B0GST2C1Y8) [**YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)**YANAJIAJIA**£4.67**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0GG6LV6C4) [**Addein 2 Pairs Shoe Toe Inserts for Shoes Too Big Soft Sponge Shoe Fillers Adjustable Shoe Size Reducer Inserts for Women Men High Heels Flats Pumps Trainers**Addein**£3.50**3.8★**▲ 190%**](https://www.amazon.co.uk/dp/B0GRGWXG2J) [**Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium**Welnove**£10.06**3.7★**▲ 183%**](https://www.amazon.co.uk/dp/B0G3P8Z6PB)
**~~View all trending →~~**
## **What buyers say about insoles for shoes that are too big**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Nice and comfortable”*
**Size-Overall**13%
*“Fit well”*
**Quality-Overall**11%
*“they are well made”*
**Advertised Vs Actual Product**9%
*“Did the job”*
**Value For Money**5%
*“Great Value”*
**Cushion**5%
*“Good cushioning”*
**Ease Of Use**3%
*“Easy to use”*
**Adhesion/Stickiness**3%
*“stick really well”*
**Efficiency**3%
*“Do the job very well”*
**Durability**2%
*“Very durable and comfortable”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Not very sticky”*
**Size-Overall**12%
*“Not true sizing”*
**Comfort-Overall**8%
*“Not comfy”*
**Durability**6%
*“Fell apart after one use”*
**Value For Money**6%
*“Waste of money”*
**Functionality-Overall**5%
*“Did not work”*
**Pain Relief-Overall**4%
*“had potential to give me blisters”*
**Grip**3%
*“No grip”*
**Cushion**3%
*“Too much padding at the back so shoe falls off”*
**Thickness**3%
*“the pads are not thick”*
### **Top return reasons **
**Size-Overall**27%
**Adhesion/Stickiness**15%
**Functionality-Overall**14%
**Comfort-Overall**9%
**Quality-Overall**8%
**Thin**5%
**Compatibility-Overall**3%
**Cushion**3%
**Thickness**2%
**Grip**2%
## **Common questions**
- **Is insoles for shoes that are too big profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 38 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the insoles for shoes that are too big niche?**
- 28 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in insoles for shoes that are too big?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Comfort-Overall. The return rate is 0.5%.
- **When does demand for insoles for shoes that are too big peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the insoles for shoes that are too big niche?**
- Listings span £2.90–£10.76; the average listing price is £5.28 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)