---
title: "Hunter Wellies Women — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hunter-wellies-women"
last_updated: "2026-07-31T17:21:51.459Z"
locale: en
meta:
description: "Niche score 43/100 · £44K/yr market · 425K searches/yr · £19.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £44K/yr market · 425K searches/yr · £19.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hunter Wellies Women — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **hunter wellies women**
**Skip it**
Soft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 7Competition 93Returns 15Price range 78Avg price 87Brand share 54Review moat 69Quality gap 79
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£8.37–£39.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****745.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****7.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£44K**
£44K/yr · 425K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-68.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, hunter wellies women is a £44K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hunter wellies women market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 58%
**Open market**
**22%**
- DREAM PAIRS24% - DRECAGE15% - FOGOIN13% - Jollywalk12% - Regatta8% - Mountain Warehouse5%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -68.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/hunter-wellies-women/trend)
## **Top hunter wellies women search terms**
- **ankle wellies women**161K/yr-65.0%0.4% conv. - **womens ankle wellies**44K/yr-67.7%0.3% conv. - **joules wellies women**18K/yr-77.3%0.0% conv. - **garden boots for women**9K/yr-53.8%0.1% conv. - **ladies ankle wellies**23K/yr-71.3%0.3% conv. - **joules wellies**34K/yr-69.3%0.1% conv. - **ladies short wellies**15K/yr-72.4%0.0% conv. - **short welly boots**9K/yr-45.4%0.1% conv. - **ankle wellies women size 6**9K/yr-58.4%0.8% conv. - **half wellies for women**8K/yr-70.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hunter-wellies-women/search-terms)
## **Top hunter wellies women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£8804%£2K6%£3K8%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DREAM PAIRS Wellington Boots Women and Men Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots SDRB2201W-E Navy 6 UK/39 (EUR)**DREAM PAIRS**£14.64**4.4★5,945 rev](https://www.amazon.co.uk/dp/B09PQMWV1Q) [2**FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On**FOGOIN**£22.73**4.4★32 rev](https://www.amazon.co.uk/dp/B0GHM1ZY43) [3**Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)**Jollywalk**£39.83**4.3★11 rev](https://www.amazon.co.uk/dp/B0FS6Z6KJT) [4**DREAM PAIRS Wellington Boots Women Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots Black Size 6 UK SDRB2201W-E**DREAM PAIRS**£14.79**4.4★5,945 rev](https://www.amazon.co.uk/dp/B09PQGTL4C) [5**Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof**Jollywalk**£30.99**3.8★26 rev](https://www.amazon.co.uk/dp/B0FS1M7444)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Canadiana Ladies Short Wellies Rubber Boots Twin Gusset Equestrian Black Womens Waterproof Riding Dog Walking Grip Sole (4 UK Footwear Size System Adult Women Numeric Medium 4)**Canadiana**£12.35**31 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ6T2PMP) [**FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On**FOGOIN**£22.73**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GHM1ZY43) [**FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On**FOGOIN**£22.98**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GHLR82VD) [**FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking**FOGOIN**£21.35**17 rev6mo ago](https://www.amazon.co.uk/dp/B0GHM1B4PT) [**Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)**Jollywalk**£39.83**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FS6Z6KJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)**Jollywalk**£39.83**4.3★**▲ 141%**](https://www.amazon.co.uk/dp/B0FS6Z6KJT) [**Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof**Jollywalk**£30.99**3.8★**▲ 140%**](https://www.amazon.co.uk/dp/B0FS1M7444) [**FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On**FOGOIN**£22.73**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B0GHM1ZY43) [**FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking**FOGOIN**£21.35**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B0GHM1B4PT) [**Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof**Jollywalk**£29.75**3.8★**▲ 126%**](https://www.amazon.co.uk/dp/B0FS1MN8M6)
**~~View all trending →~~**
## **What buyers say about hunter wellies women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“So comfortable”*
**Size-Overall**14%
*“These are a big fit”*
**Value For Money**10%
*“Good for the price”*
**Quality-Overall**8%
*“Good quality”*
**Water Resistance**8%
*“totally waterproof”*
**Weather Proof**4%
*“Very happy with my purchase especially with the current weather here in the UK”*
**Ease Of Use**3%
*“Easy to get on”*
**Color**2%
*“Very impressed nice colour true to picture thank you”*
**Soft Feel**2%
*“The soft edges are comfortable”*
**Warmth**2%
*“Very comfortable to wear warm”*
### **What buyers complain about **
**Size-Overall**25%
*“not a good fit for”*
**Durability**8%
*“hers fell apart”*
**Comfort-Overall**6%
*“Not comfortable”*
**Feet Fit**5%
*“Too small no good for wide feet”*
**Water Resistance**4%
*“They gradually started letting in water”*
**Ease Of Use**3%
*“Me i have not been able to use”*
**Hard Feel**2%
*“The plastic is quite hard”*
**Quality-Overall**2%
*“Poor quality”*
**Thin**2%
*“Thin”*
**Width**2%
*“too wide and loose”*
### **Top return reasons **
**Size-Overall**47%
**Feet Fit**14%
**Width**7%
**Comfort-Overall**5%
**Color**3%
**Ankle Support**3%
**Length**2%
**Ease Of Use**2%
**Quality-Overall**2%
**Water Resistance**1%
## **Common questions**
- **Is hunter wellies women profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 80 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is -68.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hunter wellies women niche?**
- 21 brands and 41 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in hunter wellies women?**
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 7.7% — above our launch gate.
- **When does demand for hunter wellies women peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the hunter wellies women niche?**
- Listings span £8.37–£39.83; the average listing price is £19.91 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)