---
title: "Hulk Costume — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hulk-costume"
last_updated: "2026-07-31T20:43:40.358Z"
locale: en
meta:
description: "Niche score 35/100 · £46K/yr market · 166K searches/yr · £17.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £46K/yr market · 166K searches/yr · £17.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hulk Costume — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **hulk costume**
**Skip it**
Soft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 20Competition 57Returns 74Price range 70Avg price 80Brand share 0Review moat 64Quality gap 42
**Avg price**
**Great****£17.17**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£7.96–£31.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****927.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£46K**
£46K/yr · 166K searches
**Growth**
**Bad****-60.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hulk costume is a £46K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hulk costume market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£43K–£52K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#347**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**0%**
- Textiles 4 Home38% - Marvel29% - Rubies26% - Disney Store5% - NTGFU2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.5% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/hulk-costume/trend)
## **Top hulk costume search terms**
- **hulk costume**94K/yr-49.7%0.9% conv. - **hulk costume 3-4**20K/yr-74.1%2.1% conv. - **hulk costume 4-5 years**17K/yr-70.2%1.4% conv. - **children hulk costume**4K/yr-55.0%1.9% conv. - **hulk costume kids**6K/yr-61.0%1.4% conv. - **hulk costume for kids**5K/yr-71.0%0.8% conv. - **hulk costume 5-6**8K/yr-83.0%2.4% conv. - **hulk costume 2-3 years**5K/yr-58.7%3.5% conv. - **kids hulk costume**4K/yr-57.2%0.5% conv. - **hulk fancy dress**3K/yr-88.5%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hulk-costume/search-terms)
## **Top hulk costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green**Textiles 4 Home**£7.96**4.6★190 rev](https://www.amazon.co.uk/dp/B0BX5QRDB2) [2**Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 5_years 6_years regular) Green**Textiles 4 Home**£9.71**4.6★190 rev](https://www.amazon.co.uk/dp/B0BX5V84DV) [3**Rubies Official Avengers Endgame Hulk Deluxe Child Costume - Medium Age 5-7 Height 132 cm Halloween**Rubies**£22.37**4.6★1,234 rev](https://www.amazon.co.uk/dp/B07L91HZGZ) [4**Rubies Official Marvel Spidey and His Amazing Friends Hulk Deluxe Toddler Costume Kids Superhero Fancy Dress Age 3-4 Years (702737) Halloween**Rubies**£19.96**4.4★469 rev](https://www.amazon.co.uk/dp/B08VFVD8B9) [5**Marvel PJs for Boys | Avengers Pyjamas for Kids | Hulk and Iron Man Pyjama Multipack Multicoloured Age 7 to 8 Years**Marvel**£14.06**4.3★2,017 rev](https://www.amazon.co.uk/dp/B07JBW1XDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit**Disney Store**£30.86**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GY1PV4ZS) [**Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit**Disney Store**£31.66**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GY1T875R) [**NTGFU Hero Hands with Capes Mask Power Fists Gloves with Built-In Cotton Hero Costume for kids Birthday Christmas Halloween Suit**NTGFU**£20.84**7 rev1y ago](https://www.amazon.co.uk/dp/B0DR88YGV5) [**Rubies 301731S Hulk Childs Costume Kids Fancy Dress Boys Multi 7-8 Years Halloween**Rubies**£18.49**87 rev2y ago](https://www.amazon.co.uk/dp/B0CHYN3FBB) [**Rubies 301735XS Hulk Deluxe Kids Fancy Dress Boys Multicolour 5-6 Years Halloween**Rubies**£23.79**293 rev2y ago](https://www.amazon.co.uk/dp/B0C8HVHYYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit**Disney Store**£31.66**4.7★**▲ 249%**](https://www.amazon.co.uk/dp/B0GY1T875R) [**Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit**Disney Store**£30.86**4.7★**▲ 247%**](https://www.amazon.co.uk/dp/B0GY1PV4ZS) [**Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years**Marvel**£11.47**4.6★**▲ 234%**](https://www.amazon.co.uk/dp/B07NPP3NXN) [**Marvel Boys The Incredible Hulk Swim Set Green Age 6-7 Years**Marvel**£12.21**4.4★**▲ 195%**](https://www.amazon.co.uk/dp/B07N7CCB1T) [**Marvel Boys Pyjamas The Incredible Hulk Black 6-7 Years**Marvel**£13.05**4.7★**▲ 155%**](https://www.amazon.co.uk/dp/B0792ZWF47)
**~~View all trending →~~**
## **What buyers say about hulk costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Sizing is good”*
**Quality-Overall**22%
*“Overall great appearance”*
**Value For Money**13%
*“Great value for money”*
**Washability**10%
*“they wash nice too”*
**Advertised Vs Actual Product**8%
*“as described”*
**Cushion**7%
*“cushioned very compfortable”*
**Print Quality**5%
*“Very good quality print”*
**Weight Light**3%
*“not heavy”*
### **What buyers complain about **
**Material Quality**33%
*“Not keen on the fabric”*
**Breathability**33%
*“Possibly the least breathable fabric Ive ever encountered”*
**Size-Overall**33%
*“so very tight”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**6%
**Material Quality**5%
**Value For Money**2%
**Stitch/Finish/Polish**2%
**Shape/Style**1%
**Warmth**1%
**Compatibility-Overall**1%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is hulk costume profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the hulk costume niche?**
- 5 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hulk costume?**
- Top complaints mined from reviews: Material Quality, Breathability, Size-Overall. The return rate is 2.0%.
- **When does demand for hulk costume peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the hulk costume niche?**
- Listings span £7.96–£31.66; the average listing price is £17.17 (sweet spot $15–$100). The average incumbent carries 927 reviews — the moat a new listing must climb.
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