---
title: "House of the Dragon — £6K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/house-of-the-dragon"
last_updated: "2026-07-31T23:48:54.301Z"
locale: en
meta:
description: "Niche score 46/100 · £6K/yr market · 418K searches/yr · £17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £6K/yr market · 418K searches/yr · £17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "House of the Dragon — £6K/yr Amazon UK Niche (2026) - Flapen"
---
# **house of the dragon**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 100Conversion 1Competition 20Returns 96Price range 64Avg price 80Brand share 26Review moat 95Quality gap 40
**Growth**
**Incredible****+385.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****104.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.80–£31.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£6K**
£6K/yr · 418K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, house of the dragon is a £6K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house of the dragon market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£21K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#4,628**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**7%**
- Funko34% - GAUEIOUR20% - Paladone15% - Grupo Erik13% - House Of the Dragon9% - Wolf Blass4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +385.2% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/house-of-the-dragon/trend)
## **Top house of the dragon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£56920%£1K30%£2K40%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**£24.08**4.8★468 rev](https://www.amazon.co.uk/dp/B0CNCZSYGG) [2**GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)**GAUEIOUR**£6.66**3.8★29 rev](https://www.amazon.co.uk/dp/B0CNCKZ45K) [3**Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery**Paladone**£6.91**4.0★76 rev](https://www.amazon.co.uk/dp/B0C648JZP2) [4**House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large**House Of the Dragon**£31.66**0.0★0 rev](https://www.amazon.co.uk/dp/B0D5R9YKTY) [5**Grupo Erik Biscuit Jar - House of the Dragon Gifts for Adults | Cookie Jar Sweet Jars Airtight Food Storage Container Kitchen Decor | Game of Thrones Gifts Game of Thrones Merchandise**Grupo Erik**£22.16**4.8★56 rev](https://www.amazon.co.uk/dp/B0DKPFRRWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))**Mounted Gifts**£5.80**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1NXGMKK) [**Ideas Ice Dragon Building SetCompatible with Mainstream brands Adults Collectible MOC Dragon Model STEM Toy for GOT Fans Home Decor Creative Gift for Kids Boys & Girls 8-16 (1019 PCS)**GXJTYYBS**£28.82**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZGPCG5) [**HWC Trading House of the Dragon Gifts Printed Signed Autograph Presentation Photo Montage Display for TV Show Fans - A3 Framed**HWC Trading**£27.65**7 rev1y ago](https://www.amazon.co.uk/dp/B0FDWSC9G6) [**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£20.30**233 rev1y ago](https://www.amazon.co.uk/dp/B0D98T6RJJ) [**Funko POP! Television: House of the Dragon - Daemon Targaryen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£9.27**102 rev1y ago](https://www.amazon.co.uk/dp/B0D98W27LV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))**Mounted Gifts**£5.80**0.0★**▲ 142%**](https://www.amazon.co.uk/dp/B0H1NXGMKK) [**House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large**House Of the Dragon**£31.66**0.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0D5R9YKTY) [**Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**£24.08**4.8★**▲ 51%**](https://www.amazon.co.uk/dp/B0CNCZSYGG) [**Funko Pop! TV: House of the Dragon - Ser Criston Cole - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans**Funko**£7.34**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B0CTKGMGTQ) [**GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)**GAUEIOUR**£6.66**3.8★**▲ 16%**](https://www.amazon.co.uk/dp/B0CNCKZ45K)
**~~View all trending →~~**
## **What buyers say about house of the dragon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“All the bricks are well made”*
**Strength**12%
*“Sturdy and well made would definitely recommend”*
**Size-Overall**9%
*“fit together very well”*
**Fun/Entertainment Experience**9%
*“great fun to build”*
**Design-Overall**9%
*“Beautiful build”*
**Advertised Vs Actual Product**8%
*“As described”*
**Material Quality**8%
*“Well detailed and made of good quality material”*
**Collectibles**8%
*“Beautiful addition to my collection”*
**Value For Money**4%
*“Worth for the price”*
**Gifting Purpose**4%
*“It's a great present for 8+ my kids love it”*
### **What buyers complain about **
**Quality-Overall**33%
*“Looks and feels very cheap tat”*
**Size-Overall**17%
*“Slightly small size”*
**Advertised Vs Actual Product**5%
*“The images for some parts are not always consistent with the actual parts supplied”*
### **Top return reasons **
**Scratch Resistance**22%
**Quality-Overall**22%
**Instructions/User Manual/Troubleshooting**11%
**Advertised Vs Actual Product**11%
**Product Condition**11%
**Paint Quality**11%
**Size-Overall**11%
## **Common questions**
- **Is house of the dragon profitable to sell on Amazon United Kingdom?**
- The niche generates £6K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +385.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the house of the dragon niche?**
- 9 brands and 60 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in house of the dragon?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for house of the dragon peak?**
- Demand peaks in Jun–Jul; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the house of the dragon niche?**
- Listings span £5.80–£31.66; the average listing price is £17.01 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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