---
title: "Search terms — hotties - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hotties/search-terms"
last_updated: "2026-07-31T19:48:58.051Z"
locale: en
meta:
  description: "Niche score 31/100 · £32K/yr market · 59K searches/yr · £11.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · £32K/yr market · 59K searches/yr · £11.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hotties - Flapen"
---

# **hotties**

**Skip it**

Soft demand (-73.0% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 55Competition 35Returns 97Price range 8Avg price 49Brand share 4Review moat 37Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£11.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,816.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£32K**

£32K/yr · 59K searches

**Price range**

**Bad****£2.87–£16.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-73.0%**

90-day search growth — must beat 0% to launch