---
title: "Search terms — horse - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/horse/search-terms"
last_updated: "2026-07-31T15:36:45.864Z"
locale: en
meta:
  description: "Niche score 26/100 · £32K/yr market · 323K searches/yr · £11.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · £32K/yr market · 323K searches/yr · £11.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — horse - Flapen"
---

# **horse**

**Skip it**

A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 11Competition 10Returns 97Price range 27Avg price 44Brand share 9Review moat 42Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****£11.24**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,299.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£8.35–£17.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£32K**

£32K/yr · 323K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")