---
title: "Search terms — horse costume - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/horse-costume/search-terms"
last_updated: "2026-07-31T16:25:08.860Z"
locale: en
meta:
  description: "Niche score 49/100 · £50K/yr market · 80K searches/yr · £20.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £50K/yr market · 80K searches/yr · £20.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — horse costume - Flapen"
---

# **horse costume**

**Skip it**

Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 10Conversion 38Competition 67Returns 46Price range 69Avg price 88Brand share 66Review moat 91Quality gap 79

**Review moat**

**Great****185.62**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£20.36**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£6.45–£33.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£50K**

£50K/yr · 80K searches

**Growth**

**Bad****-29.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")