---
title: "Hollow Knight — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hollow-knight"
last_updated: "2026-07-31T17:31:16.017Z"
locale: en
meta:
description: "Niche score 34/100 · £62K/yr market · 233K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £62K/yr market · 233K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hollow Knight — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **hollow knight**
**Skip it**
Prices mostly outside the sweet spot ($5.45–$14.19) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 37Competition 36Returns 98Price range 0Avg price 25Brand share 30Review moat 99Quality gap 23
**Review moat**
**Incredible****12.41**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£62K**
£62K/yr · 233K searches
**Growth**
**Bad****-30.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.45–£14.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hollow knight is a £62K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hollow knight market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£45K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#3,499**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **76%**
- **Out of stock**
- **33.2%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **274 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**9%**
- Cloud City 742% - Kanfyyl16% - Generic12% - Fantasix10% - GAUEIOUR7% - LYunMu4% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -30.5% search growth over the last 90 days.
18K13KHoliday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/fashion/hollow-knight/trend)
## **Top hollow knight search terms**
- **hollow knight**176K/yr-27.9%1.1% conv. - **hollow knight merch**46K/yr-38.6%1.5% conv. - **hollow knight figure**11K/yr-46.5%1.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hollow-knight/search-terms)
## **Top hollow knight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£19K40%£25K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollow Knight Shadow Mens T-Shirt Black**Cloud City 7**£14.19**4.3★50 rev](https://www.amazon.co.uk/dp/B0799PJ1QS) [2**Cloud City 7 Hollow Knight Shadow Kids T-Shirt Black**Cloud City 7**£11.80**4.8★12 rev](https://www.amazon.co.uk/dp/B0799PQX74) [3**Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration**Fantasix**£10.23**4.0★12 rev](https://www.amazon.co.uk/dp/B0GGQVP3RM) [4**Kanfyyl Plush Toy Hollow Anime Knight Cushion Home Decoration Collection Gift for Fans 27cm**Kanfyyl**£11.75**4.7★20 rev](https://www.amazon.co.uk/dp/B0FRMYBKBZ) [5**Kanfyyl Hollow Action Knight Game Statue 5.9Inch PVC Characters Collectible Tabletop Decorations Gifts**Kanfyyl**£11.58**4.5★11 rev](https://www.amazon.co.uk/dp/B0FRXXCV6H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**54pcs Hollow Knight Black and White Card Table Poker Card Game (BLACK)**Generic**£7.53**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHY238V) [**fKiZanthene Hollow Knight Pure Nail Sword Necklace Alloy Bone Pendant Keychain Anime Necklace for Men and Women Game-Inspired Jewellery Accessory for Daily Wear and Cosplay**fKiZanthene**£6.79**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GH62FVCS) [**Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration**Fantasix**£10.23**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGQVP3RM) [**SKIPTHYBER Knights Plush Game Figure Anime Plush Doll Cushion Home Decoration Collection Gift for Fans 25cm**SKIPTHYBER**£8.63**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G58G82Y5) [**GAUEIOUR Hollow Knight Enamel Metal Pins Classic Game Cartoon Anime Figure Element Peripheral Creative Brooch Cosplay Creative Decoration Backpack Clothing Accessories**GAUEIOUR**£5.76**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G4M1427Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hoolloww Knigghtt Plush Toy Hoolloww Knigghtt Plushies Animals Plush Soft Stuffed Animal Anime Soft Toy Stuffed Animals Doll for Children Toys Birthday Plushies**Generic**£9.54**0.0★**▲ 186%**](https://www.amazon.co.uk/dp/B0G3PZCZ6L) [**Hoolloww Knigghtt Cushion Covers Hoolloww Knigghtt Silksonng Pillowcase Anime Cushion Covers Short Plush Throw Pillow Covers 45x45cm Square Pillowcase for Couch Sofa Bedroom Car Office**Generic**£5.45**5.0★**▲ 140%**](https://www.amazon.co.uk/dp/B0G3TPQG9L) [**54pcs Hollow Knight Black and White Card Table Poker Card Game (BLACK)**Generic**£7.53**5.0★**▲ 123%**](https://www.amazon.co.uk/dp/B0GMHY238V) [**Cloud City 7 Hollow Knight Shadow Kids T-Shirt Black**Cloud City 7**£11.80**4.8★**▲ 117%**](https://www.amazon.co.uk/dp/B0799PQX74) [**Hollow Knight Shadow Mens T-Shirt Black**Cloud City 7**£14.19**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B0799PJ1QS)
**~~View all trending →~~**
## **What buyers say about hollow knight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**47%
*“Great quality”*
**Gifting Purpose**15%
*“Could make for a nice gift”*
**Value For Money**13%
*“it looked pretty good for the price”*
**Collectibles**6%
*“Perfect for my 14 year old who collects game memorabilia and merch”*
**Design-Overall**3%
*“The designs stay very faithful to the games style, especially the masks, cloaks and weapons”*
**Display-Overall**3%
*“Im really pleased with how they look displayed together”*
**Strength**3%
*“Feels sturdy enough though worth being careful about the weapons since those are the glued on parts”*
**Size-Overall**3%
*“I appreciate how the size of each one does in fact reflect their ingame sizes so they don't look awkward when placed together”*
**Stitch/Finish/Polish**3%
*“Aside from some notable seams or glue in places these are surprisingly nice”*
**Durability**3%
*“Feels sturdy enough though worth being careful about the weapons since those are the glued on parts”*
### **What buyers complain about **
**Durability**25%
*“sadly lost on the second day of wearing it”*
**Fastener Quality**25%
*“Not a good clasp”*
**Advertised Vs Actual Product**13%
*“Although the listing doesnt directly mention it”*
### **Top return reasons **
**Quality-Overall**38%
**Strength**25%
**Size-Overall**25%
**Color**13%
## **Common questions**
- **Is hollow knight profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 17 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the hollow knight niche?**
- 10 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in hollow knight?**
- Top complaints mined from reviews: Durability, Fastener Quality, Advertised Vs Actual Product. The return rate is 0.4%.
- **What does it cost to enter the hollow knight niche?**
- Listings span £5.45–£14.19; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.
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