---
title: "Hi Vis Hoodie — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hi-vis-hoodie"
last_updated: "2026-07-31T13:26:39.921Z"
locale: en
meta:
description: "Niche score 55/100 · £132K/yr market · 558K searches/yr · £18.41 avg price. Soft demand (-56.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £132K/yr market · 558K searches/yr · £18.41 avg price. Soft demand (-56.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hi Vis Hoodie — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **hi vis hoodie**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-56.5% this quarter) keeps it on the watch list.
Market size 30Growth 0Conversion 16Competition 95Returns 90Price range 62Avg price 84Brand share 65Review moat 81Quality gap 78
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****385.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.65–£30.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£132K**
£132K/yr · 558K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-56.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hi vis hoodie is a £132K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hi vis hoodie market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£92K–£110K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 43%
**Open market**
**26%**
- kraftd18% - NOROZE16% - Portwest12% - shelikes10% - TORO ACTIVA10% - trending babz8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/hi-vis-hoodie/trend)
## **Top hi vis hoodie search terms**
- **hi vis hoodie**232K/yr-60.0%0.8% conv. - **high vis hoodie**54K/yr-54.7%0.7% conv. - **hi vis jumper**45K/yr-48.0%0.7% conv. - **orange hi vis hoodie**29K/yr-53.6%0.8% conv. - **hi vis hoodies for men**31K/yr-47.8%0.6% conv. - **hi vis fleece**32K/yr-57.7%0.3% conv. - **high vis jumper**11K/yr-39.8%1.0% conv. - **hi vis fleece jacket**25K/yr-65.5%0.2% conv. - **hivis hoodie**21K/yr-73.4%0.3% conv. - **hi vis workwear**11K/yr-41.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hi-vis-hoodie/search-terms)
## **Top hi vis hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£5K6%£8K8%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody with Reflective Tape**kraftd**£18.37**3.9★161 rev](https://www.amazon.co.uk/dp/B0C2CRM14T) [2**LABEL APPAREL Mens Fleece Pullover Hoodie Casual Long Sleeve Hi Vis Viz High Visibility Work Hoody Sweatshirts Orange**LABEL APPAREL**£16.50**4.1★86 rev](https://www.amazon.co.uk/dp/B0D41CT5XD) [3**Portwest B304 Hi Vis Hoodie Mens EN ISO 20471 Class 3 Hooded Reflective Bio Motion Tape 40 Plus UPF Work Hoodies Polycotton 300g Brushed Back Kangaroo Pocket Warehouse Construction Orange L**Portwest**£18.44**4.4★456 rev](https://www.amazon.co.uk/dp/B005T4ADHM) [4**NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (XL Style 1: Neon orange/Navy)**NOROZE**£18.55**4.6★1,635 rev](https://www.amazon.co.uk/dp/B0B86PFZ4G) [5**NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (L Style 1: Neon Green/Navy)**NOROZE**£19.84**4.6★1,635 rev](https://www.amazon.co.uk/dp/B0B86VG46F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOROZE Mens Hi Vis Reflective Workwear Fleece Hoodie Tracksuit Set Closed Hem Cuffed Trouser With Multiple Pockets Long Sleeves Hoodie Safety Top & Bottom Set (Orange L)**NOROZE**£30.15**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GML3L3DD) [**TORO ACTIVA Mens Hi Vis Hoodie Safety Work Wear Sweatshirt Security Reflective Tape High Viz Hoodie High Visibility Pullover Hooodie Top Front Zipped Pocket S/2XL**TORO ACTIVA**£23.05**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PL3DHL) [**LABEL APPAREL Mens Hi Vis Hoodie Grey High Visibility Reflective Tape Zipper Workwears Long Sleeve Zipped Hoody Tops Fleece Sweatshirts Utility & Safety Jumper Pullover Orange 5XL**LABEL APPAREL**£16.41**45 rev1y ago](https://www.amazon.co.uk/dp/B0DNN9LTMP) [**kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody With Reflective Tape**kraftd**£18.54**57 rev1y ago](https://www.amazon.co.uk/dp/B0DGT9H4Z1) [**BSBAAA FASHIONS Hi Viz Hoodie Sweatshirt Safety Work Reflective Tape Band Work Warm Security High Visibility Sweatshirt 3 Zip Pocket Pullover Hooded Top (Yellow 4XL)**BSBAAA FASHIONS**£23.98**6 rev1y ago](https://www.amazon.co.uk/dp/B0DCYJR4YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BSBAAA FASHIONS Hi Viz Hoodie Sweatshirt Safety Work Reflective Tape Band Work Warm Security High Visibility Sweatshirt 3 Zip Pocket Pullover Hooded Top (Yellow 4XL)**BSBAAA FASHIONS**£23.98**4.8★**▲ 102%**](https://www.amazon.co.uk/dp/B0DCYJR4YK) [**TORO ACTIVA Mens Hi Vis Hoodie Safety Work Wear Sweatshirt Security Reflective Tape High Viz Hoodie High Visibility Pullover Hooodie Top Front Zipped Pocket S/2XL**TORO ACTIVA**£23.05**3.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0G5PL3DHL) [**NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (XL Style 1: Neon orange/Navy)**NOROZE**£18.55**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0B86PFZ4G) [**kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody with Reflective Tape Black/Orange**kraftd**£18.39**3.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0C6DTF13D) [**shelikes Mens Hi Vis Hoodies 2 Tone Sweatshirt Workwer Tops Pull Over Security Hoody Top**shelikes**£17.45**3.7★**▲ 69%**](https://www.amazon.co.uk/dp/B09Q95M97D)
**~~View all trending →~~**
## **What buyers say about hi vis hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Size-Overall**20%
*“Nice fit”*
**Value For Money**11%
*“Good value for money”*
**Warmth**9%
*“warm at a nice price”*
**Advertised Vs Actual Product**9%
*“As described”*
**Comfort-Overall**8%
*“Comfy”*
**Durability**3%
*“Cant tell how durable it is yet”*
**Stitch/Finish/Polish**2%
*“Nice zipped hoodie put some stitching on the pocket not done stitching it myself”*
**Transparency**2%
*“Good visibility”*
**Design-Overall**2%
*“Perfect for site”*
### **What buyers complain about **
**Size-Overall**32%
*“It doesn't fit properly”*
**Quality-Overall**16%
*“Cheap rubbish”*
**Zipper Quality**8%
*“Zips broken already”*
**Stitch/Finish/Polish**7%
*“Poor quality stitching”*
**Comfort-Overall**5%
*“uncomfortable too”*
**Thin**5%
*“For a jumpers its to thin”*
**Natural Resource Wastage**5%
*“Been a waste of energy and time”*
**Warmth**3%
*“Not very warm in cool weather. less than 8 degrees C”*
**Ease Of Cleaning**2%
*“Dirty”*
**Advertised Vs Actual Product**2%
*“Did not match description on website”*
### **Top return reasons **
**Size-Overall**78%
**Arm Fit**3%
**Zipper Quality**3%
**Color**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Pockets/Compartments**1%
**Material Quality**1%
**Chest Fit**1%
**Length**1%
## **Common questions**
- **Is hi vis hoodie profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 133 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hi vis hoodie niche?**
- 20 brands and 40 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in hi vis hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 1.2%.
- **When does demand for hi vis hoodie peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the hi vis hoodie niche?**
- Listings span £5.65–£30.15; the average listing price is £18.41 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.
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