---
title: "Hazbin Hotel — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hazbin-hotel"
last_updated: "2026-07-31T15:33:57.594Z"
locale: en
meta:
description: "Niche score 48/100 · £136K/yr market · 1.2M searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £136K/yr market · 1.2M searches/yr · £13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hazbin Hotel — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **hazbin hotel**
**Skip it**
Soft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 3Conversion 11Competition 74Returns 98Price range 75Avg price 60Brand share 64Review moat 95Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****101**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.30–£51.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£13.21**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£136K**
£136K/yr · 1.2M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hazbin hotel is a £136K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazbin hotel market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£66K–£79K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,398**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **51%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**29%**
- LKY STAR22% - Ainvliya15% - TUBBZ12% - TSOTMO12% - Funko6% - Yulefly4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -44.6% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 16.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/hazbin-hotel/trend)
## **Top hazbin hotel search terms**
- **hazbin hotel**847K/yr-47.0%0.6% conv. - **hazbin hotel merch**84K/yr+2.0%0.9% conv. - **hazbin hotel plush**39K/yr-53.0%0.6% conv. - **vox hazbin hotel**27K/yr-58.7%0.7% conv. - **hazbin**66K/yr-25.1%0.1% conv. - **hazbin hotel youtooz**11K/yr-23.2%0.1% conv. - **youtooz hazbin hotel**11K/yr-44.3%0.2% conv. - **lucifer hazbin hotel**8K/yr-56.8%0.8% conv. - **hazbin hotel figure**5K/yr-34.5%0.0% conv. - **hazbin hotel vox**11K/yr-59.8%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hazbin-hotel/search-terms)
## **Top hazbin hotel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing**LKY STAR**£17.43**5.0★1 rev](https://www.amazon.co.uk/dp/B0DBZGGNMH) [2**TSOTMO Cartoon Merch Take That Depression Crossbody Purses Bag for Fans Hazbin TV Show Cartoon Gift (TAKE THAT Cross)**TSOTMO**£11.62**4.7★12 rev](https://www.amazon.co.uk/dp/B0DJ56XGD8) [3**Ainvliya Hazbi Hotel Plush Toy Soft Toys Cute Plush Doll Stuffed Doll Soft Stuffed Animal Figure Toy for Adult(green)**Ainvliya**£12.90**4.2★11 rev](https://www.amazon.co.uk/dp/B0GF1RHV34) [4**6Pcs Cartoon Ballpoint Pens Ha-zbin Anime Gel Pens 0.5mm Black Ink Retractable Rollerball Pen Student Stationery Push-Action Pens**Ainvliya**£6.35**4.7★4 rev](https://www.amazon.co.uk/dp/B0G9MFXX1C) [5**Hazbin Hotel Stickers 50PCS Cartoon Sticker Stuff for Water Bottles Luggage Bike Car Decals Cute Lilo & Stitch Gifts Party Supplies for Kids Teens Adults**Fancico**£5.93**4.5★60 rev](https://www.amazon.co.uk/dp/B0D33D1M63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Melix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium**Melix Home**£10.00**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GT97FB53) [**TUBBZ Mini: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse**TUBBZ**£5.93**77 rev4mo ago](https://www.amazon.co.uk/dp/B0G1YWL1K8) [**TUBBZ Boxed Edition: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse**TUBBZ**£12.80**77 rev4mo ago](https://www.amazon.co.uk/dp/B0G3Q9VSB1) [**TUBBZ Mini: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse**TUBBZ**£5.96**77 rev4mo ago](https://www.amazon.co.uk/dp/B0G1YX62PX) [**TUBBZ Boxed Edition: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse**TUBBZ**£13.12**77 rev4mo ago](https://www.amazon.co.uk/dp/B0G1YW77SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Melix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium**Melix Home**£10.00**5.0★**▲ 316%**](https://www.amazon.co.uk/dp/B0GT97FB53) [**LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs**LKY STAR**£18.31**4.2★**▲ 292%**](https://www.amazon.co.uk/dp/B0D8QJCB5P) [**LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing**LKY STAR**£17.43**5.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0DBZGGNMH) [**LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs**LKY STAR**£17.38**4.2★**▲ 230%**](https://www.amazon.co.uk/dp/B0D8QL49RR) [**LKY STAR Anime Hazbin Hotel Merch School Bags Angel Dust/Alastor Backpacks Boys Girls Daypacks mit Laptopfach Cosplay Cartoon Bookbags**LKY STAR**£17.48**5.0★**▲ 210%**](https://www.amazon.co.uk/dp/B0DFS4SFJJ)
**~~View all trending →~~**
## **What buyers say about hazbin hotel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Product well made”*
**Collectibles**10%
*“My fav duck collection”*
**Gifting Purpose**8%
*“Great gift”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**7%
*“Perfect and much cheaper than other shops,”*
**Size-Overall**6%
*“good size”*
**Adhesion/Stickiness**5%
*“the stickiness of them was good”*
**Durability**4%
*“seemed very durable”*
**Color**2%
*“they're still extremely pigmented”*
**Strength**2%
*“Good strong bag”*
### **What buyers complain about **
**Quality-Overall**35%
*“Cheap as chips for my girl”*
**Stitch/Finish/Polish**10%
*“Came with stitching undone as to much stuffing inside”*
**Size-Overall**10%
*“It was really good I Recommend you buy it the only thing I would say it I'd kinda smaller then I thought”*
**Print Quality**10%
*“I honestly thought the monocle was just going to be printed on the face”*
**Chain/Key Quality**5%
*“Worst Keychains”*
**Durability**5%
*“They break really easily would not recommend”*
**Advertised Vs Actual Product**3%
*“goes against advertisement is the Staff”*
**Value For Money**3%
*“Not Worth The Money”*
**Adhesion/Stickiness**3%
*“no plastic stick inside”*
**Sharpness**3%
*“resulting in a sharp object having to be used”*
### **Top return reasons **
**Defective Material/Parts**44%
**Size-Overall**22%
**Scratch Resistance**11%
**Gifting Purpose**11%
**Add-Ons/Attachments**6%
**Display-Overall**6%
## **Common questions**
- **Is hazbin hotel profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 39 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hazbin hotel niche?**
- 18 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in hazbin hotel?**
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Size-Overall. The return rate is 0.5%.
- **When does demand for hazbin hotel peak?**
- Demand peaks in Nov–Dec; the busiest month runs 16.1× the quietest.
- **What does it cost to enter the hazbin hotel niche?**
- Listings span £3.30–£51.28; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.
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