---
title: "Reviews — hayayu - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hayayu/reviews"
last_updated: "2026-07-31T15:39:51.177Z"
locale: en
meta:
  description: "Niche score 59/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — hayayu - Flapen"
---

# **hayayu**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 26Conversion 18Competition 93Returns 95Price range 86Avg price 95Brand share 51Review moat 40Quality gap 65

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.71**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****£10.92–£48.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£254K**

£254K/yr · 609K searches

**Review moat**

**Okay****2,497.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")