---
title: "Trend — hawaiian shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hawaiian-shirt/trend"
last_updated: "2026-07-31T18:30:30.269Z"
locale: en
meta:
  description: "Niche score 61/100 · £110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hawaiian shirt - Flapen"
---

# **hawaiian shirt**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 88Conversion 9Competition 96Returns 44Price range 36Avg price 60Brand share 84Review moat 71Quality gap 75

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Growth**

**Great****+93.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****648.39**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.21**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****£5.78–£20.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£110K**

£110K/yr · 1.1M searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")