---
title: "Hawaiian Shirt — £110K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hawaiian-shirt"
last_updated: "2026-07-31T19:39:31.387Z"
locale: en
meta:
description: "Niche score 61/100 · £110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hawaiian Shirt — £110K/yr Amazon UK Niche (2026) - Flapen"
---
# **hawaiian shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 88Conversion 9Competition 96Returns 44Price range 36Avg price 60Brand share 84Review moat 71Quality gap 75
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Growth**
**Great****+93.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****648.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.21**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£5.78–£20.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£110K**
£110K/yr · 1.1M searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hawaiian shirt is a £110K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawaiian shirt market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£79K–£106K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#280**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**51%**
Top 20: 89%
**Top-5 click share**
**14%**
Top 20: 35%
**Open market**
**44%**
- COOFANDY17% - Gavliuu15% - RAISEVERN7% - REDSTAR6% - J.VER6% - XiaoMoSha6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +93.2% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/hawaiian-shirt/trend)
## **Top hawaiian shirt search terms**
- **hawaiian shirts for men**349K/yr+118.9%0.5% conv. - **shiteshirts**214K/yr+10.9%0.1% conv. - **hawaiian shirt**119K/yr+170.7%0.4% conv. - **shiteshirts for men funny**32K/yr+479.9%0.1% conv. - **ugly shirt**63K/yr+62.6%0.1% conv. - **mens hawaiian shirts**46K/yr+118.1%0.4% conv. - **hawaiian shirts**41K/yr+105.8%0.3% conv. - **shitshirts**21K/yr+85.8%0.2% conv. - **shiteshirts for men**54K/yr-10.2%0.3% conv. - **mens hawaiian shirts short sleeve**21K/yr+108.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hawaiian-shirt/search-terms)
## **Top hawaiian shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£7K8%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)**Gavliuu**£11.19**4.4★1,534 rev](https://www.amazon.co.uk/dp/B0DKNRTPHY) [2**Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)**Gavliuu**£11.03**4.4★1,534 rev](https://www.amazon.co.uk/dp/B0D9K3WPKD) [3**COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L**COOFANDY**£15.12**4.5★583 rev](https://www.amazon.co.uk/dp/B0DR27NG1F) [4**Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)**Gavliuu**£11.23**4.4★1,534 rev](https://www.amazon.co.uk/dp/B0DKNP25KZ) [5**J.VER Hawaiian Shirt Short Sleeve Shirts Men Summer Blue Flamingo Beach Holiday Party Regular Fit Casual Aloha Tropical Flower Ugly Button Down Tops M**J.VER**£11.79**4.4★1,451 rev](https://www.amazon.co.uk/dp/B09XMQ8L3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M**ALISISTER**£16.69**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GS1DPVWL) [**Glintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt**Glintfrolg**£13.13**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GR8X1Q3Q) [**RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L**RAISEVERN**£16.60**1,478 rev7mo ago](https://www.amazon.co.uk/dp/B0G6JVRB9M) [**PARKLEES Mens Linen 70s Hippie Style Floral Print Shirt Short Sleeve Button Down Hawaiian Shirts Colorful Stripe Large**PARKLEES**£16.45**217 rev1y ago](https://www.amazon.co.uk/dp/B0F6389JBG) [**XiaoMoSha Mens Hawaiian Shirts Short Sleeve Wrinkle Free Button Down Summer Casual Shirt for Men Tropical Holiday Beach Funky Party Tops GreenFlamingo XXL**XiaoMoSha**£9.71**233 rev1y ago](https://www.amazon.co.uk/dp/B0F13Y4TD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt**Glintfrolg**£13.13**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0GR8X1Q3Q) [**ALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M**ALISISTER**£16.69**4.1★**▲ 25%**](https://www.amazon.co.uk/dp/B0GS1DPVWL) [**RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L**RAISEVERN**£16.60**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B0G6JVRB9M) [**COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L**COOFANDY**£15.12**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B0DR27NG1F) [**COOFANDY Mens Short Sleeve Hawaiian Shirts Casual Button Down Shirt Summer Aloha Holiday Beach Shirt Black Flowers XL**COOFANDY**£12.59**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0DKFJRK4X)
**~~View all trending →~~**
## **What buyers say about hawaiian shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Sizing accurate”*
**Quality-Overall**14%
*“It is top quality, well made and the colours are so vibrant”*
**Comfort-Overall**7%
*“Very comfortable”*
**Value For Money**6%
*“worth the purchase”*
**Color**6%
*“The colours are bright and the print looks just like the photos bold without being tacky and looks amazing”*
**Material Quality**6%
*“Good material”*
**Brightness/Shine/Glow**3%
*“Bright party shirt”*
**Print Quality**3%
*“Good print and funky”*
**Shape/Style**2%
*“Great style for that wacky shirt night”*
**Machine Wash Suitability**2%
*“it washes well without losing shape”*
### **What buyers complain about **
**Size-Overall**33%
*“Its tiny”*
**Material Quality**19%
*“Low qualtiy material”*
**Quality-Overall**9%
*“terrible quality and not the size i ordered, came two sizes down”*
**Design-Overall**4%
*“Looks terrible”*
**Advertised Vs Actual Product**4%
*“NOT AS DESCRIBES”*
**Sleeve Fit**4%
*“Ok. Sleeve cut doesnt really match the size of the shirt”*
**Value For Money**3%
*“not in cost”*
**Stretchability/Expandability/Elasticity**1%
*“The shirt is made from a stretchy blend rather than the cotton you might expect for a traditional Hawaiian shirt”*
**Breathability**1%
*“5% Elastane fabric isn't the most breathable of fabrics”*
**Color**1%
*“The colours are really muted”*
### **Top return reasons **
**Size-Overall**78%
**Material Quality**7%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Waist Fit**2%
**Chest Fit**1%
**Functionality-Overall**1%
**Color**1%
**Smell**1%
## **Common questions**
- **Is hawaiian shirt profitable to sell on Amazon United Kingdom?**
- The niche generates £110K/yr across 140 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the hawaiian shirt niche?**
- 39 brands and 59 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in hawaiian shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.5%.
- **When does demand for hawaiian shirt peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the hawaiian shirt niche?**
- Listings span £5.78–£20.27; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.
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