---
title: "Harry Potter Scarf — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/harry-potter-scarf"
last_updated: "2026-07-31T14:40:34.692Z"
locale: en
meta:
description: "Niche score 39/100 · £32K/yr market · 50K searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £32K/yr market · 50K searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Scarf — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter scarf**
**Skip it**
Soft demand (-80.9% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 52Competition 50Returns 67Price range 61Avg price 74Brand share 42Review moat 83Quality gap 33
**Review moat**
**Great****330.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.82**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.19–£31.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£32K**
£32K/yr · 50K searches
**Growth**
**Bad****-80.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, harry potter scarf is a £32K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter scarf market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£44K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#885**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**14%**
- AAA Merchandise32% - Rubies18% - GWCC11% - REDSTAR FANCY DRESS10% - Harry Potter9% - CERDÁ LIFE'S LITTLE MOMENTS6% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -80.9% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/harry-potter-scarf/trend)
## **Top harry potter scarf search terms**
- **harry potter scarf**30K/yr-81.3%3.1% conv. - **gryffindor scarf**15K/yr-81.3%5.0% conv. - **harry potter scarf gryffindor**5K/yr-74.9%6.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/harry-potter-scarf/search-terms)
## **Top harry potter scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids**AAA Merchandise**£17.48**0.0★0 rev](https://www.amazon.co.uk/dp/B0DNZVWWK8) [2**Rubies Official Harry Potter Gryffindor Deluxe Scarf Costume Accessory Adults/Childs One Size Age 6 Years Halloween**Rubies**£10.65**4.5★1,917 rev](https://www.amazon.co.uk/dp/B079CHWQDT) [3**Harry Potter Ravenclaw Scarf - Bold Striped Knitted House Design - Boxed Wizarding World Merchandise - HP Gifts for Men Women Adults Kids**AAA Merchandise**£19.05**5.0★3 rev](https://www.amazon.co.uk/dp/B0DP1LBZQQ) [4**REDSTAR FANCY DRESS Red and Yellow Wizard Scarf for Wizard Costume Kids or Adult Witch Halloween Outfits - Maroon and Gold Striped Scarf Witch Accessories Kids World Book Day Costume Accessories**REDSTAR FANCY DRESS**£6.53**4.4★368 rev](https://www.amazon.co.uk/dp/B079N2B51V) [5**Harry Potter Official Gryffindor Scarf - Accessory for Women Men and Children - Hogwarts Gift and Costume Accessory One Size**Harry Potter**£12.11**4.6★31 rev](https://www.amazon.co.uk/dp/B0GF98H36N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Official Gryffindor Scarf - Accessory for Women Men and Children - Hogwarts Gift and Costume Accessory One Size**Harry Potter**£12.11**31 rev6mo ago](https://www.amazon.co.uk/dp/B0GF98H36N) [**Storm&Lighthouse Wizard School Scarf Red and Gold Striped 2m x 13cm Fancy Dress Costume Accessory with Tassels Unisex Scarf**Storm&Lighthouse**£5.86**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GF3GVNHG) [**AAA Merchandise Harry Potter: House Scarf - Thin Stripes (Boxed) (Gryffindor)**AAA Merchandise**£19.16**1 rev1y ago](https://www.amazon.co.uk/dp/B0F8QRJ66Q) [**AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids**AAA Merchandise**£18.99**1 rev1y ago](https://www.amazon.co.uk/dp/B0F1NGFCXM) [**Wizard Marron Yellow Scarf For Adults And Kids World Book Day Wizard Costume Fancy Dress Accessory UK Pack 1**The Fancy Dress**£4.99**1 rev1y ago](https://www.amazon.co.uk/dp/B0DWBFH9KC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wizarding World Harry Potter Premium House Scarf Licensed Merchandise Gryffindor Slytherin Ravenclaw Hufflepuff 183 cm Extra Long Knit Winter Scarf with Embroidered Crest & Tassels (Yellow)**GWCC**£25.86**4.7★**▲ 436%**](https://www.amazon.co.uk/dp/B07N8KRJ8Y) [**SIHIR DUKKANI Wizarding World Harry Potter Gryffindor Scarf Official Hogwarts Red & Gold Striped Knit Scarf Wizard Costume Accessory for Cosplay Halloween & Winter**SIHIR DUKKANI**£17.98**5.0★**▲ 428%**](https://www.amazon.co.uk/dp/B0BW9TB55F) [**AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids**AAA Merchandise**£17.48**0.0★**▲ 370%**](https://www.amazon.co.uk/dp/B0DNZVWWK8) [**Harry Potter Ravenclaw Scarf - Bold Striped Knitted House Design - Boxed Wizarding World Merchandise - HP Gifts for Men Women Adults Kids**AAA Merchandise**£19.05**5.0★**▲ 352%**](https://www.amazon.co.uk/dp/B0DP1LBZQQ) [**AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids**AAA Merchandise**£18.99**5.0★**▲ 312%**](https://www.amazon.co.uk/dp/B0F1NGFCXM)
**~~View all trending →~~**
## **What buyers say about harry potter scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Really good quality, well made & delivered really quickly”*
**Size-Overall**21%
*“it fits great”*
**Value For Money**19%
*“Grandson loved his Harry Potter good value”*
**Gifting Purpose**6%
*“Present for grandson”*
**Color**3%
*“The colours are true to whats advertised”*
**Comfort-Overall**3%
*“It sits comfortably”*
**Weight Light**3%
*“it is light enough not to bother them”*
**Design-Overall**3%
*“it is always handy to have something simple that completes the look”*
### **What buyers complain about **
**Smell**44%
*“odd smell when taking it from the packet”*
**Thickness**11%
*“not the chunkier look shown on the child”*
**Quality-Overall**6%
*“The quality is very poor”*
### **Top return reasons **
**Quality-Overall**28%
**Size-Overall**19%
**Advertised Vs Actual Product**13%
**Color**9%
**Thin**5%
**Length**3%
**Value For Money**2%
**Design-Overall**2%
**Gifting Purpose**2%
**Material Quality**2%
## **Common questions**
- **Is harry potter scarf profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -80.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the harry potter scarf niche?**
- 14 brands and 63 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in harry potter scarf?**
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 2.3%.
- **When does demand for harry potter scarf peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the harry potter scarf niche?**
- Listings span £4.19–£31.59; the average listing price is £14.82 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.
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