---
title: "Harry Potter Oodie — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/harry-potter-oodie"
last_updated: "2026-07-31T13:59:56.120Z"
locale: en
meta:
description: "Niche score 35/100 · £14K/yr market · 114K searches/yr · £21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £14K/yr market · 114K searches/yr · £21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Oodie — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter oodie**
**Skip it**
Soft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 7Competition 84Returns 62Price range 77Avg price 90Brand share 3Review moat 74Quality gap 28
**Avg price**
**Great****£21.14**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****£6.61–£44.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****549.16**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£14K**
£14K/yr · 114K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-55.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter oodie is a £14K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter oodie market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£32K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **79%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 61%
**Open market**
**1%**
- Harry Potter70% - GWCC20% - Fabric Flavours4% - Bioworld4% - Amazon Essentials1% - Merchoid1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/harry-potter-oodie/trend)
## **Top harry potter oodie search terms**
- **harry potter clothes**16K/yr-26.9%0.0% conv. - **harry potter hoodie**19K/yr-55.5%0.6% conv. - **harry potter jumper**15K/yr-75.3%0.0% conv. - **harry potter oodie**16K/yr-52.4%2.6% conv. - **harry potter clothes girls**4K/yr-22.9%0.7% conv. - **harry potter hoodie kids**7K/yr-61.5%1.5% conv. - **harry potter clothing**4K/yr-47.2%0.0% conv. - **harry potter hoodie adult**6K/yr-59.2%0.0% conv. - **harry potter sweatshirt**3K/yr-52.2%0.0% conv. - **harry potter jumper women**4K/yr-71.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/harry-potter-oodie/search-terms)
## **Top harry potter oodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5518%£1K12%£2K16%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.59**4.8★1,371 rev](https://www.amazon.co.uk/dp/B0DFM1V6MT) [2**Harry Potter Oversized Hoodie Blanket Kids Teens Reversible Super Soft Warm Fleece Hoodie Gryffindor One Size Gift for Girls**Harry Potter**£24.97**4.8★39 rev](https://www.amazon.co.uk/dp/B0FRSHPSHH) [3**Harry Potter Kids Hoodie Official Licensed Gryffindor Sweatshirt | Maroon Cotton Pullover Jumper with Crest & Sleeve Print | Unisex Sizes 113 Years (UK Age 7 Years 8 Years Regular)**GWCC**£20.73**4.5★98 rev](https://www.amazon.co.uk/dp/B08X4XSBRD) [4**Harry Potter Girls Zipped Hoodie Soft Cosy Hogwarts Hooded Sweatshirt - Gifts for Girls (Black 9-10 Years)**Harry Potter**£15.35**4.4★268 rev](https://www.amazon.co.uk/dp/B09W9ZDVND) [5**Harry Potter Girls Wearable Blanket Hoodie | Childrens Hooded Sherpa Fleece Pullover in Navy with HP Hogwarts Logo All Over Print | Kids Sherpa Lined Loungewear with Pockets | Wizard Movie Merchandise**Harry Potter**£22.21**4.7★473 rev](https://www.amazon.co.uk/dp/B0DFHMZX85)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Oversized Hoodie Blanket Kids Teens Reversible Super Soft Warm Fleece Hoodie Gryffindor One Size Gift for Girls**Harry Potter**£24.97**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSHPSHH) [**Harry Potter Oversized Sweatshirt | Hogwarts House Sweater Designs | Adults 100% Cotton Varsity Jumper | Mens & Women (UK Alpha L Regular Regular Hufflepuff)**Fabric Flavours**£33.32**1 rev1y ago](https://www.amazon.co.uk/dp/B0F4L363W3) [**Harry Potter Girls 3 Pack Kids T-Shirts Childrens Multipack Tshirt (9-10 Years) Multicoloured**Harry Potter**£12.46**41 rev1y ago](https://www.amazon.co.uk/dp/B0DNWGBDMT) [**Harry Potter Girls Wearable Blanket Hoodie | Childrens Hooded Sherpa Fleece Pullover in Navy with HP Hogwarts Logo All Over Print | Kids Sherpa Lined Loungewear with Pockets | Wizard Movie Merchandise**Harry Potter**£22.21**473 rev1y ago](https://www.amazon.co.uk/dp/B0DFHMZX85) [**Harry Potter Girls Wearable Blanket Hoodie | Kids Hooded Fleece Pullover in Beige | Hedwig Owl Embroidered Sherpa Lined Loungewear with Pockets for Children | Wizard Movie Merchandise Gift**Harry Potter**£25.25**473 rev1y ago](https://www.amazon.co.uk/dp/B0DFHR88P2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Girls Pyjamas Hedwig Short Summer PJs for Girls Ages 7 to 14 Years Old (UK Age 10 Years 11 Years Regular Pink)**Harry Potter**£11.10**4.7★**▲ 189%**](https://www.amazon.co.uk/dp/B0B5H3PRSL) [**Licensed Kids Unisex Harry Potter Gryffindor T-Shirt Official Hogwarts House Crest Tee with Raised Puff Print Ages 1 to 13 Years Maroon (UK Age 11 Years 13 Years Regular Maroon)**GWCC**£12.24**4.6★**▲ 156%**](https://www.amazon.co.uk/dp/B08T8JMH7K) [**Harry Potter Girls Zipped Hoodie Soft Cosy Hogwarts Hooded Sweatshirt - Gifts for Girls (Black 9-10 Years)**Harry Potter**£15.35**4.4★**▲ 133%**](https://www.amazon.co.uk/dp/B09W9ZDVND) [**Harry Potter Oversized Sweatshirt | Hogwarts House Sweater Designs | Adults 100% Cotton Varsity Jumper | Mens & Women (UK Alpha L Regular Regular Hufflepuff)**Fabric Flavours**£33.32**5.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0F4L363W3) [**Harry Potter House Hoodie Official Hogwarts Crest Pullover Sweatshirt with Drawstring Hood (XSXL) (UK Alpha XS Regular Regular Charcoal/White)**GWCC**£30.16**5.0★**▲ 124%**](https://www.amazon.co.uk/dp/B07GZ15CNL)
**~~View all trending →~~**
## **What buyers say about harry potter oodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great quality hoodie”*
**Gifting Purpose**13%
*“A present”*
**Soft Feel**12%
*“Its very soft”*
**Comfort-Overall**11%
*“comfortable”*
**Size-Overall**9%
*“Fits perfectly”*
**Warmth**6%
*“The fabric lining feels warm and cozy, feels really nice on the skin, without being too heavy, making it perfect for everyday wear”*
**Washability**4%
*“Lovely material washes excellent”*
**Value For Money**3%
*“As such I'd say it's good value for money for the price at the time of this review”*
**Color**3%
*“I also really liked the colour”*
**Material Quality**2%
*“Lovely material, nice and long”*
### **What buyers complain about **
**Size-Overall**45%
*“Sizing was way off”*
**Thickness**17%
*“not bad product for price however no thick”*
**Thin**2%
*“quite thin”*
**Quality-Overall**2%
*“nice for present however better quality oodies available for same price”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**13%
**Length**9%
**Width**4%
**Color**4%
**Value For Money**3%
**Material Quality**3%
**Arm Fit**3%
**Pockets/Compartments**2%
**Shape/Style**2%
## **Common questions**
- **Is harry potter oodie profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -55.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the harry potter oodie niche?**
- 7 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in harry potter oodie?**
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 2.5%.
- **When does demand for harry potter oodie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the harry potter oodie niche?**
- Listings span £6.61–£44.66; the average listing price is £21.14 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.
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