---
title: "Harry Potter Bookmark — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/harry-potter-bookmark"
last_updated: "2026-07-31T12:23:16.090Z"
locale: en
meta:
description: "Niche score 49/100 · £38K/yr market · 88K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £38K/yr market · 88K searches/yr · £11.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Bookmark — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter bookmark**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 14Conversion 49Competition 79Returns 97Price range 80Avg price 43Brand share 43Review moat 74Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£4.55–£62.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****543.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.13**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 88K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter bookmark is a £38K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter bookmark market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£45K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#2,074**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**16%**
- Harry Potter58% - CERDÁ LIFE'S LITTLE MOMENTS6% - FunnAura5% - The Carat Shop5% - Pianocean5% - The Noble Collection5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -21.5% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/harry-potter-bookmark/trend)
## **Top harry potter bookmark search terms**
- **harry potter bookmark**33K/yr-20.3%3.4% conv. - **harry potter jewellery**22K/yr-17.2%1.1% conv. - **harry potter necklace**11K/yr-12.4%1.3% conv. - **harry potter bracelet**8K/yr-15.4%1.3% conv. - **harry potter book mark**8K/yr-38.8%5.0% conv. - **harry potter jewellery gifts**6K/yr-43.2%4.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/harry-potter-bookmark/search-terms)
## **Top harry potter bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)**Harry Potter**£7.80**4.6★3,003 rev](https://www.amazon.co.uk/dp/B0B51Y485S) [2**FunnAura Metal Book Mark with Box Hanging Charm for School University Graduation**FunnAura**£5.51**4.5★13 rev](https://www.amazon.co.uk/dp/B0DR62J95R) [3**Wizard Bookmark Metal Bookmark with Gift Box Hanging Golden Snitch Book Charm Book Marks for Children Women Readers and Book Lovers**Pianocean**£4.55**4.7★16 rev](https://www.amazon.co.uk/dp/B0DCZFCGY6) [4**Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21**Harry Potter**£5.76**4.3★112 rev](https://www.amazon.co.uk/dp/B010Z3DY2M) [5**Grupo Erik Set of 4 Bookmarks - Harry Potter Merchandise | Hogwarts Dobby Hedwig Platform 9 3/4 Sign | Harry Potter Gifts Under 15 Pounds Book Gifts for Book Lovers**Grupo Erik**£12.63**4.4★28 rev](https://www.amazon.co.uk/dp/B0F3PDP6SL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace**CERDÁ LIFE'S LITTLE MOMENTS**£8.62**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GGRS82R7) [**Harry Potter Personalised Crest Bookmark 25cm x 5 cm Stainless Steel Metal High Quality Gift for Kids Teachers Students Gryffindor Hogwart Harry Potter Books Lovers**Harry Potter**£9.50**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDHN36Y) [**Harry Potter Personalised Crest Bookmark Gryffindor 25cm - Stainless Steel Metal High Quality for Kids - for Teachers Students Book Lovers**Harry Potter**£10.83**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDJ1NWX) [**Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls**FANCIME**£62.14**37 rev11mo ago](https://www.amazon.co.uk/dp/B0FNCDHBDK) [**Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style**CERDÁ LIFE'S LITTLE MOMENTS**£10.68**20 rev1y ago](https://www.amazon.co.uk/dp/B0FJMJF7RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace**CERDÁ LIFE'S LITTLE MOMENTS**£8.62**5.0★**▲ 458%**](https://www.amazon.co.uk/dp/B0GGRS82R7) [**Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style**CERDÁ LIFE'S LITTLE MOMENTS**£10.68**4.5★**▲ 233%**](https://www.amazon.co.uk/dp/B0FJMJF7RW) [**Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21**Harry Potter**£5.76**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B010Z3DY2M) [**Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls**FANCIME**£62.14**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B0FNCDHBDK) [**Harry Potter Official Golden Snitch Link Chain Necklace by The Carat Shop**Harry Potter**£9.12**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0949KS2MX)
**~~View all trending →~~**
## **What buyers say about harry potter bookmark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Lovely quality necklace”*
**Gifting Purpose**12%
*“great for gifting”*
**Value For Money**11%
*“Such great value”*
**Advertised Vs Actual Product**8%
*“Send all whats advertised”*
**Size-Overall**4%
*“it fits great”*
**Design-Overall**3%
*“The design is delicate”*
**Weight Light**3%
*“The Golden Snitch necklace is lightweight yet well-finished, while the earrings are delicate, elegant, and well-proportioned”*
**Strength**3%
*“Nice and sturdy just the right size”*
**Magnetic Strength/Adsorption**2%
*“Brilliant sized book marker magnets”*
**Chain/Key Quality**2%
*“Heavy quality chain and pendant”*
### **What buyers complain about **
**Size-Overall**15%
*“its a bit long for children”*
**Adhesion/Stickiness**10%
*“There amazing only one didnt stick together”*
**Value For Money**9%
*“A little expensive I feel”*
**Weight Heavy**6%
*“They are very heavy also”*
**Quality-Overall**6%
*“Im disappointed with the quality of the box and the jewellery”*
**Thickness**6%
*“it is thin”*
**Strength**5%
*“-box is really flimsy”*
**Defective Material/Parts**5%
*“Ive had to repair it”*
**Rusts/Corrodes**5%
*“a bit rusty”*
**Gifting Purpose**2%
*“Really really disappointed as this was meant to be a gift for a fan”*
### **Top return reasons **
**Size-Overall**47%
**Functionality-Overall**16%
**Magnetic Strength/Adsorption**7%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Compatibility-Overall**5%
**Gifting Purpose**3%
**Chain/Key Quality**2%
**Drop/Impact Protection**2%
**Fastener Quality**2%
## **Common questions**
- **Is harry potter bookmark profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the harry potter bookmark niche?**
- 13 brands and 79 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in harry potter bookmark?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.7%.
- **When does demand for harry potter bookmark peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the harry potter bookmark niche?**
- Listings span £4.55–£62.14; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.
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