---
title: "Harry Potter Blanket — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/harry-potter-blanket"
last_updated: "2026-07-31T12:24:34.372Z"
locale: en
meta:
description: "Niche score 39/100 · £26K/yr market · 43K searches/yr · £21.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £26K/yr market · 43K searches/yr · £21.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Blanket — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter blanket**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 10Conversion 35Competition 43Returns 96Price range 78Avg price 91Brand share 10Review moat 72Quality gap 40
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.14–£41.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****627.05**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£26K**
£26K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter blanket is a £26K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter blanket market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£27K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#651**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**2%**
- Harry Potter66% - LOGOVISION16% - Get Trend5% - AAA Merchandise4% - Paladone4% - Scificollector2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/harry-potter-blanket/trend)
## **Top harry potter blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.59**4.8★1,371 rev](https://www.amazon.co.uk/dp/B0DFM1V6MT) [2**Harry Potter Gifts Fleece Bed Blanket Super Soft Cosy Bed Throw Hogwarts Bedroom Decor Plush Comforter 150 x 130cm for Bedroom Travel Sleepovers**Harry Potter**£14.81**4.7★1,778 rev](https://www.amazon.co.uk/dp/B0B1JDL4J7) [3**Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw**Harry Potter**£18.99**4.3★199 rev](https://www.amazon.co.uk/dp/B0F68QKNHV) [4**Harry Potter Womens Wearable Blanket Hoodie | Adults Beige Hooded Pullover with Hedwig Owl Character Embroidery | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.15**4.8★1,371 rev](https://www.amazon.co.uk/dp/B0DFLZCPNP) [5**Harry Potter Blanket 152 x 127 cm Hedwig AOP Silky Touch Super Soft Throw Blanket**LOGOVISION**£15.41**4.9★19 rev](https://www.amazon.co.uk/dp/B0CJ9LZZ8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AAA Merchandise Harry Potter Marauders Map Knitted Blanket Official Wizarding World Throw Soft Warm Sofa Bed Blanket Gift for Harry Potter Fans**AAA Merchandise**£33.33**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GHSCJHRG) [**Harry Potter Wearable Blanket for Kids Teens & Women Ultra Soft Fleece Hooded Throw Blanket Warm Cosy & Lightweight Oversized Fleece Poncho(Black Harry Potter)**Get Trend**£16.36**132 rev11mo ago](https://www.amazon.co.uk/dp/B0FLN8DF5G) [**Harry Potter Electric Blanket 130x160cm Single Size Soft & Luxurious Sherpa Fleece Heated Blanket 9 Heat Settings & 12-Hour Auto-Off Timer (Multi Harry Potter Throw UK)**Get Trend**£39.26**486 rev11mo ago](https://www.amazon.co.uk/dp/B0FLNLJ2BC) [**Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw**Harry Potter**£18.99**199 rev1y ago](https://www.amazon.co.uk/dp/B0F68QKNHV) [**HARRY POTTER Hogwarts Crest 3 Officially Licensed Silky Touch Super Soft Throw Blanket 152 x 127 cm**LOGOVISION**£8.14**0 rev1y ago](https://www.amazon.co.uk/dp/B09BWT7Q5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Gryffindor Zip Hooded Sweatshirt M Charcoal Maroon**GWCC**£41.23**4.1★**▲ 506%**](https://www.amazon.co.uk/dp/B07RJYVMK3) [**AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids**AAA Merchandise**£17.48**0.0★**▲ 503%**](https://www.amazon.co.uk/dp/B0DNZVWWK8) [**HARRY POTTER Hogwarts Crest 3 Officially Licensed Silky Touch Super Soft Throw Blanket 152 x 127 cm**LOGOVISION**£8.14**0.0★**▲ 472%**](https://www.amazon.co.uk/dp/B09BWT7Q5M) [**Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift**Harry Potter**£31.59**4.8★**▲ 380%**](https://www.amazon.co.uk/dp/B0DFM1V6MT) [**AAA Merchandise Harry Potter Marauders Map Knitted Blanket Official Wizarding World Throw Soft Warm Sofa Bed Blanket Gift for Harry Potter Fans**AAA Merchandise**£33.33**4.0★**▲ 264%**](https://www.amazon.co.uk/dp/B0GHSCJHRG)
**~~View all trending →~~**
## **What buyers say about harry potter blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Beautiful soft blanket”*
**Gifting Purpose**13%
*“Its a gift”*
**Quality-Overall**13%
*“Very good quality”*
**Comfort-Overall**10%
*“Soft and cosy Good size too”*
**Size-Overall**9%
*“it fits great”*
**Weight Light**8%
*“Lightweight and cuddly”*
**Warmth**5%
*“keeps you warm”*
**Value For Money**4%
*“Good value for money”*
**Material Quality**3%
*“Very light material”*
**Fun/Entertainment Experience**1%
*“A fun Harry Potter blanket”*
### **What buyers complain about **
**Thin**10%
*“Quite thin”*
**Warmth**10%
*“Not that warm”*
**Gifting Purpose**10%
*“Im a bit disappointed because it was a present all was okay until we saw the holes as we held it up”*
**Size-Overall**10%
*“thought it would have been a bit bigger”*
**Quality-Overall**10%
*“Not good quality”*
**Brightness/Shine/Glow**10%
*“The glow in the dark map is not very bright”*
**Material Quality**10%
*“No good material”*
### **Top return reasons **
**Thin**22%
**Size-Overall**11%
**Gifting Purpose**11%
**Arm Fit**11%
**Functionality-Overall**11%
**Value For Money**11%
**Temperature Control**11%
**Color**11%
## **Common questions**
- **Is harry potter blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the harry potter blanket niche?**
- 7 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in harry potter blanket?**
- Top complaints mined from reviews: Thin, Warmth, Gifting Purpose. The return rate is 0.7%.
- **When does demand for harry potter blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the harry potter blanket niche?**
- Listings span £8.14–£41.23; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.
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