---
title: "Hamilton — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/hamilton"
last_updated: "2026-07-31T12:22:20.378Z"
locale: en
meta:
description: "Niche score 48/100 · £76K/yr market · 290K searches/yr · £9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £76K/yr market · 290K searches/yr · £9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hamilton — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **hamilton**
**Skip it**
Soft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 16Conversion 36Competition 59Returns 98Price range 44Avg price 26Brand share 57Review moat 99Quality gap 63
**Review moat**
**Incredible****25.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.25–£24.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.13**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£76K**
£76K/yr · 290K searches
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, hamilton is a £76K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hamilton market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,415**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**23%**
- JTOUK23% - Joalpysm20% - Xiumui11% - VOYANTE10% - Fakcrkun7% - YEVON6%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -18.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/hamilton/trend)
## **Top hamilton search terms**
- **hamilton**161K/yr-18.9%0.8% conv. - **hamilton merch**92K/yr-15.5%2.7% conv. - **hamilton gifts**21K/yr-31.6%2.5% conv. - **hamilton musical merchandise**17K/yr-16.5%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/hamilton/search-terms)
## **Top hamilton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hamilton Inspired Gift Hamilton Musical Inspired Lyrics Gift My Thoughts Have Been Replaced by Hamilton Lyrics (Hamilton Lyrics)**JTOUK**£12.30**4.7★50 rev](https://www.amazon.co.uk/dp/B08F79X7H7) [2**American Musical Hamilton Ultra Soft Throw Blanket Flannel Fleece All Season Light Weight Living Room/Bedroom Warm Blanket**Xiumui**£12.36**4.5★123 rev](https://www.amazon.co.uk/dp/B091Q9CFJB) [3**Hamilton Birthday Card with Envelope Funny Birthday Cards for Men Inspired by Hamilton the Musical Perfect Paper Greeting Birthday Gift Card for Husband or Son Theatre Lovers Gift**VOYANTE**£3.25**4.2★8 rev](https://www.amazon.co.uk/dp/B0FX4KGN12) [4**55Pcs Musical Theatre Inspired Stickers Pack Waterproof Cartoon Meme Stickers for Kids Teens Adults Funny Stickers for Water Bottles Laptops Phone Scrapbooks Luggage**YEVON**£4.29**3.5★7 rev](https://www.amazon.co.uk/dp/B0G34WGFFM) [5**Hamilton Musical Metal Signs Aluminum Alexander Hamilton Metal Sign for Wall Decoration Vintage Tin Signs for Living Rooms Bedrooms Studies Theaters Bars.**Joalpysm**£6.18**3.5★2 rev](https://www.amazon.co.uk/dp/B0FYDMK9W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Joalpysm Hamilton Musical Journal A5 Spiral Notebook Set with Pen and Mesh Bag Broadway Gift for Fans 80 Pages Lined Notebook for Journaling Work School**Joalpysm**£6.69**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GYDFKJK5) [**Hamilton Birthday Card for Men Smooth-Writing Hamilton Merch Card with Gold Envelope Mens Birthday Cards for Hamilton Lovers and Enthusiasts Creative Gifts for Birthdays**Onperpoe**£3.67**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSJSRSF5) [**Joalpysm 8 Pcs Hamilton Musical Keychains Broadway Themed Acrylic Keyring Set Alexander Hamilton Inspired Key Chains for Fans Musical Theater Lovers Collectible Gift Set**Joalpysm**£4.12**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GS4KB57J) [**VOYANTE Hamilton Mug 20oz Hamilton Merch Cup Opera Theme Insulated Coffee Cup with Lid and Straw Stainless Steel Travel Mugs for Hot Drinks Hamilton Gifts Fans Kid Friend Enthusiasts**VOYANTE**£12.68**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG2T7NQ) [**Joalpysm Reusable Bag Hamilton Tote Bag Double-Sided Printing Handbag Practical Canvas Bag Shopping Bags Hamilton Merch with Musical Quotes Canvas Tote Bags for Women Musical Lovers**Joalpysm**£5.90**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GCZR77M6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joalpysm Hamilton Musical Journal A5 Spiral Notebook Set with Pen and Mesh Bag Broadway Gift for Fans 80 Pages Lined Notebook for Journaling Work School**Joalpysm**£6.69**1.0★**▲ 458%**](https://www.amazon.co.uk/dp/B0GYDFKJK5) [**Hamilton Birthday Card for Men Smooth-Writing Hamilton Merch Card with Gold Envelope Mens Birthday Cards for Hamilton Lovers and Enthusiasts Creative Gifts for Birthdays**Onperpoe**£3.67**5.0★**▲ 447%**](https://www.amazon.co.uk/dp/B0GSJSRSF5) [**Joalpysm 8 Pcs Hamilton Musical Keychains Broadway Themed Acrylic Keyring Set Alexander Hamilton Inspired Key Chains for Fans Musical Theater Lovers Collectible Gift Set**Joalpysm**£4.12**4.0★**▲ 374%**](https://www.amazon.co.uk/dp/B0GS4KB57J) [**Fakcrkun 4 PCS Hamilton Musical Bracelet Set Elegant Hamilton Merch Gifts for Music Lovers Black Gold Wristband with Card Accessories for Concert Theater Fans**Fakcrkun**£6.77**5.0★**▲ 343%**](https://www.amazon.co.uk/dp/B0GCHT4358) [**Hamilton Makeup Bag Music Lover Cosmetic Bag Large Capacity Make Up Bags for Women Girls Travel Vacation Hamilton Gifts for Music Lovers**Fakcrkun**£4.63**5.0★**▲ 316%**](https://www.amazon.co.uk/dp/B0G4PK4N16)
**~~View all trending →~~**
## **What buyers say about hamilton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Really good quality”*
**Advertised Vs Actual Product**7%
*“exactly what I was hoping for”*
**Size-Overall**7%
*“It is a good size”*
**Ease Of Use**7%
*“has a lot of uses”*
**Warmth**7%
*“Its fleecy and warm”*
**Value For Money**7%
*“Price-wise theyre okay”*
**Comfort-Overall**5%
*“REAALLY Comfortable”*
### **What buyers complain about **
**Size-Overall**27%
*“They are small”*
**Print Quality**20%
*“Not great print quality”*
**Gifting Purpose**10%
*“Really upsetting as this was intended to be a gift which now I cannot give”*
**Quality-Overall**10%
*“Terrible quality”*
### **Top return reasons **
**Quality-Overall**33%
**Thin**22%
**Frame Quality**17%
**Size-Overall**11%
**Scratch Resistance**6%
**Color**6%
**Print Quality**6%
## **Common questions**
- **Is hamilton profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 28 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hamilton niche?**
- 13 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hamilton?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Gifting Purpose. The return rate is 0.4%.
- **When does demand for hamilton peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the hamilton niche?**
- Listings span £3.25–£24.22; the average listing price is £9.13 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.
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