---
title: "Gruffalo Costume — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/gruffalo-costume"
last_updated: "2026-07-31T12:25:57.891Z"
locale: en
meta:
description: "Niche score 32/100 · £14K/yr market · 118K searches/yr · £17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £14K/yr market · 118K searches/yr · £17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gruffalo Costume — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **gruffalo costume**
**Skip it**
Soft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 9Competition 61Returns 75Price range 57Avg price 81Brand share 0Review moat 98Quality gap 22
**Review moat**
**Incredible****42.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.34**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£8.62–£23.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£14K**
£14K/yr · 118K searches
**Growth**
**Bad****-96.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gruffalo costume is a £14K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gruffalo costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£17K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#478**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **90%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**0%**
- Gruffalo73% - Bromilow & Wood14% - Blues Group6% - Magic Light4% - DreamWorks Animation SKG3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -96.9% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 88.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/gruffalo-costume/trend)
## **Top gruffalo costume search terms**
- **gruffalo costume**91K/yr-97.6%0.5% conv. - **gruffalo clothing**4K/yr-68.2%0.3% conv. - **gruffalo onesie**5K/yr-91.5%0.0% conv. - **gruffalo mask**4K/yr-91.4%0.0% conv. - **gruffalo costume kids**7K/yr-96.8%0.5% conv. - **the gruffalo costume**8K/yr-98.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/gruffalo-costume/search-terms)
## **Top gruffalo costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gruffalo Onesie | Hooded Boys Onesie With 3D Ears | Boys All In One Pyjamas | Kids Onesies With Hood | Brown 4-5 Years**Gruffalo**£23.59**4.5★73 rev](https://www.amazon.co.uk/dp/B0DXL68844) [2**Gruffalo Childrens Wearable Blanket 2-4 Years: 104cm Brown**Bromilow & Wood**£20.00**4.9★13 rev](https://www.amazon.co.uk/dp/B0FV3SV325) [3**Gruffalo The Friends Boys T-Shirt | Kids Woodland Creature Storybook Graphic Tee in Brown | Julia Donaldson Story Tale Book Apparel Top | Character Movie Merchandise Gift**Gruffalo**£12.23**4.9★22 rev](https://www.amazon.co.uk/dp/B0DGGP5TRF) [4**Gruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers**Gruffalo**£19.70**4.6★155 rev](https://www.amazon.co.uk/dp/B0CGF42W1T) [5**Gruffalo Childrens Wearable Blanket 6-8 Years: 128cm Brown**Bromilow & Wood**£20.21**4.9★13 rev](https://www.amazon.co.uk/dp/B0FV3S1DSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years**Gruffalo**£8.69**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRXQ589) [**Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years**Gruffalo**£8.62**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHD2D73Q) [**Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 6-7 Years**Gruffalo**£8.74**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GHS5VJCT) [**Blues Group Officially Licensed Gruffalo Julia Donaldson Tabard Unisex Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 (4-6 Years)**Blues Group**£21.41**8 rev7mo ago](https://www.amazon.co.uk/dp/B0G4S5DBCG) [**Blues Group Officially Licensed Gruffalo Unisex Kids Full Suit Costume | World Book Day Dress-Up and Role Play | Ages 38 | (6-8 Year)**Blues Group**£22.80**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q358N6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers**Gruffalo**£19.70**4.6★**▲ 837%**](https://www.amazon.co.uk/dp/B0CGF42W1T) [**Gruffalo Kids Onesie | Brown Stickman Woodland All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit Hooded PJs | Nightwear Pyjama Loungewear Gift for Children & Toddlers**Gruffalo**£19.01**4.8★**▲ 631%**](https://www.amazon.co.uk/dp/B0CGF5M78C) [**DreamWorks Shrek Onesie Hooded Boys Onesie With 3D Ears Boys All In One Pyjamas Shrek Kids Pjs Age 8-9 Years Green**DreamWorks Animation SKG**£23.55**4.8★**▲ 461%**](https://www.amazon.co.uk/dp/B0FQCGFK3X) [**Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years**Gruffalo**£8.69**4.7★**▲ 447%**](https://www.amazon.co.uk/dp/B0GHRXQ589) [**Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years**Gruffalo**£8.62**4.7★**▲ 420%**](https://www.amazon.co.uk/dp/B0GHD2D73Q)
**~~View all trending →~~**
## **What buyers say about gruffalo costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**48%
*“Excellent quality and arrived quickly”*
**Size-Overall**21%
*“fits well”*
**Soft Feel**21%
*“Very soft”*
**Material Quality**5%
*“the material seems resistant”*
**Value For Money**5%
*“great for the price also as I got it on offer for £7.99”*
### **What buyers complain about **
**Size-Overall**67%
*“Only just fits”*
**Shrinkage Resistance**17%
*“It shrinks even on a cooler wash and line drying”*
**Machine Wash Suitability**17%
*“does not wash well”*
### **Top return reasons **
**Size-Overall**89%
**Length**3%
**Zipper Quality**2%
**Inseam Fit**1%
**Advertised Vs Actual Product**1%
**Shape/Style**1%
**Arm Fit**1%
**Comfort-Overall**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is gruffalo costume profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 29 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -96.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the gruffalo costume niche?**
- 5 brands and 7 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gruffalo costume?**
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Machine Wash Suitability. The return rate is 2.0%.
- **When does demand for gruffalo costume peak?**
- Demand peaks in Feb–Mar; the busiest month runs 88.5× the quietest.
- **What does it cost to enter the gruffalo costume niche?**
- Listings span £8.62–£23.59; the average listing price is £17.34 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.
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