---
title: "Trend — grandad shirts for men - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/grandad-shirts-for-men/trend"
last_updated: "2026-07-31T17:37:31.895Z"
locale: en
meta:
  description: "Niche score 54/100 · £25K/yr market · 219K searches/yr · £13.30 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £25K/yr market · 219K searches/yr · £13.30 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — grandad shirts for men - Flapen"
---

# **grandad shirts for men**

**Worth a look**

Shows demand growing +154.5% this quarter, but a small market ($25K/yr) keeps it on the watch list.

Market size 6Growth 96Conversion 11Competition 96Returns 23Price range 49Avg price 61Brand share 46Review moat 63Quality gap 78

**Growth**

**Incredible****+154.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****987.42**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.30**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.22–£22.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£25K**

£25K/yr · 219K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")