---
title: "Girls Waterproof Jacket — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-waterproof-jacket"
last_updated: "2026-07-31T15:36:38.952Z"
locale: en
meta:
description: "Niche score 52/100 · £31K/yr market · 272K searches/yr · £15.79 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £31K/yr market · 272K searches/yr · £15.79 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Girls Waterproof Jacket — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **girls waterproof jacket**
**Worth a look**
Shows demand growing +119.1% this quarter, but a small market ($31K/yr) keeps it on the watch list.
Market size 8Growth 95Conversion 9Competition 95Returns 36Price range 53Avg price 77Brand share 45Review moat 39Quality gap 48
**Growth**
**Incredible****+119.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.62–£24.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,553.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£31K**
£31K/yr · 272K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, girls waterproof jacket is a £31K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls waterproof jacket market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£39K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**78%**
Top 20: 98%
**Top-5 click share**
**18%**
Top 20: 45%
**Open market**
**19%**
- Mountain Warehouse40% - Regatta16% - BuyiRen12% - Trespass7% - Rainsuit Shop4% - adidas3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +119.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Aug, Sep · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/girls-waterproof-jacket/trend)
## **Top girls waterproof jacket search terms**
- **girls waterproof jacket**56K/yr+118.5%0.7% conv. - **waterproof jacket kids**41K/yr+91.7%1.2% conv. - **boys rain jacket**28K/yr+264.3%0.6% conv. - **kids rain jacket**29K/yr+266.6%0.5% conv. - **rain jacket kids**18K/yr+144.6%0.5% conv. - **pac a mac kids**12K/yr+257.1%0.5% conv. - **waterproof coat kids**17K/yr+23.9%1.1% conv. - **boys rain coat**9K/yr+234.4%0.9% conv. - **regatta waterproof jacket kids**13K/yr+114.2%1.3% conv. - **boys summer jacket**5K/yr+134.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/girls-waterproof-jacket/search-terms)
## **Top girls waterproof jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6274%£1K6%£2K8%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trespass Kids Packaway Waterproof Jacket Qikpac Black 11/12**Trespass**£13.94**4.6★1,158 rev](https://www.amazon.co.uk/dp/B00DZNT4X8) [2**Mountain Warehouse Exodus Kids Softshell Jacket - Breathable Wind & Water Resistant Fleece Lined Coat For Boys & Girls - Best For Sping Summer & Hiking Black Kids Size 3-4 Years**Mountain Warehouse**£15.16**4.6★9,751 rev](https://www.amazon.co.uk/dp/B07KZ7FDTF) [3**Regatta Kids Stormbreak Waterproof Jacket Wind Resistant Hooded Outdoor Coat**Regatta**£10.20**4.4★3,789 rev](https://www.amazon.co.uk/dp/B001O56202) [4**Regatta Kids Stormbreak Waterproof Jacket Wind Resistant Hooded Outdoor Coat**Regatta**£10.94**4.4★3,789 rev](https://www.amazon.co.uk/dp/B00T9UYBRA) [5**Mountain Warehouse Torrent II Kids Waterproof Jacket - Ripstop Outer Rain Coat Taped Seams Zipped Pockets - Spring Summer Travelling Camping Lilac (Lightweight) Kids Size 9-10 Years**Mountain Warehouse**£19.87**4.3★149 rev](https://www.amazon.co.uk/dp/B09W89M8WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink**Baogaier**£18.66**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ4Z33BQ) [**adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years**adidas**£17.55**76 rev1y ago](https://www.amazon.co.uk/dp/B0DJGX939J) [**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**106 rev1y ago](https://www.amazon.co.uk/dp/B0FC1N4BT2) [**LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years**LACOFIA**£14.85**146 rev1y ago](https://www.amazon.co.uk/dp/B0DHN47C8R) [**Mountain Warehouse Pakka Kids Waterproof Jacket - Wind Resistant Lightweight Breathable Rain Coat for Girls & Boys Packaway Bag - For Rain Spring Summer Lilac Kids Size 9-10 Years**Mountain Warehouse**£16.07**7,264 rev2y ago](https://www.amazon.co.uk/dp/B0CN53QF9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0FC1N4BT2) [**Style It Up Unisex Kids Boy Girl Waterproof Plain Raincoat Mac Kagoul Jacket Hooded Cagoul 30 (9-10 Years) Navy**Style It Up**£6.62**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B075QHD2ZS) [**Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 7-8 Years Pink**Baogaier**£18.66**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B0GJ4Z33BQ) [**Mountain Warehouse Pakka Kids Waterproof Jacket - Wind Resistant Lightweight Breathable Rain Coat for Girls & Boys Packaway Bag - For Rain Spring Summer Lilac Kids Size 9-10 Years**Mountain Warehouse**£16.07**4.3★**▲ 36%**](https://www.amazon.co.uk/dp/B0CN53QF9P) [**adidas Unisex Kids TIBERIO WINDBREAKER black/grey four/white 11-12 Years**adidas**£17.55**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0DJGX939J)
**~~View all trending →~~**
## **What buyers say about girls waterproof jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality and true to size”*
**Size-Overall**17%
*“True to size fitting”*
**Water Resistance**11%
*“This girls' waterproof jacket is a fantastic purchase”*
**Warmth**6%
*“Great for keeping warm”*
**Value For Money**5%
*“Great for the price”*
**Weight Light**5%
*“This jacket is extremely lightweight”*
**Comfort-Overall**3%
*“comfortable”*
**Weather Proof**2%
*“Great protection from the rain and easy wash”*
**Color**2%
*“Lovely colour”*
**Suitability Hot Weather**2%
*“Perfect for my lads school trip where it forecast sunshine and showers”*
### **What buyers complain about **
**Size-Overall**45%
*“Short in the body”*
**Zipper Quality**10%
*“also felt very flimsy around the zips”*
**Advertised Vs Actual Product**3%
*“I am in process of complaining to Amazon about this as this is unfair and misleading”*
**Thickness**3%
*“It is very thin”*
**Arm Fit**3%
*“Huge jacked with an oversized arms”*
**Quality-Overall**2%
*“not very well made”*
**Value For Money**2%
*“Dont buy these unless you want extra expense and hassle”*
**Durability**2%
*“It ripped not long after I bought it”*
**Smell**1%
*“Had a funny smell so needed washing immediately”*
**Warmth**1%
*“Wouldn't have been great at keeping you warm”*
### **Top return reasons **
**Size-Overall**75%
**Thin**4%
**Zipper Quality**3%
**Material Quality**2%
**Quality-Overall**2%
**Color**2%
**Water Resistance**1%
**Stitch/Finish/Polish**1%
**Advertised Vs Actual Product**1%
**Arm Fit**1%
## **Common questions**
- **Is girls waterproof jacket profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 126 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +119.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the girls waterproof jacket niche?**
- 27 brands and 58 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in girls waterproof jacket?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Advertised Vs Actual Product. The return rate is 4.1%.
- **When does demand for girls waterproof jacket peak?**
- Demand peaks in Jun–Aug–Sep; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the girls waterproof jacket niche?**
- Listings span £6.62–£24.60; the average listing price is £15.79 (sweet spot $15–$100). The average incumbent carries 2,554 reviews — the moat a new listing must climb.
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