---
title: "Trend — girls swimming costume - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-swimming-costume/trend"
last_updated: "2026-07-31T19:10:04.429Z"
locale: en
meta:
  description: "Niche score 50/100 · £122K/yr market · 1.2M searches/yr · £11.76 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £122K/yr market · 1.2M searches/yr · £11.76 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — girls swimming costume - Flapen"
---

# **girls swimming costume**

**Worth a look**

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 28Growth 41Conversion 11Competition 95Returns 23Price range 51Avg price 48Brand share 77Review moat 72Quality gap 55

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****635.66**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.71–£24.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.76**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+12.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£122K**

£122K/yr · 1.2M searches

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")