---
title: "Search terms — girls shoes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-shoes/search-terms"
last_updated: "2026-07-31T18:00:15.724Z"
locale: en
meta:
  description: "Niche score 51/100 · £155K/yr market · 759K searches/yr · £19.32 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £155K/yr market · 759K searches/yr · £19.32 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — girls shoes - Flapen"
---

# **girls shoes**

**Worth a look**

Shows a fragmented shelf (top 5 take 6% of clicks), but weak search conversion (1.1%) keeps it on the watch list.

Market size 33Growth 28Conversion 13Competition 99Returns 39Price range 80Avg price 86Brand share 60Review moat 60Quality gap 43

**Competition**

**Incredible****6%**

top-5 click share — an open shelf

**Avg price**

**Great****£19.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.90–£59.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,117.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£155K**

£155K/yr · 759K searches

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale