---
title: "Girls Shoes — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-shoes"
last_updated: "2026-07-31T14:54:15.976Z"
locale: en
meta:
description: "Niche score 51/100 · £155K/yr market · 759K searches/yr · £19.32 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £155K/yr market · 759K searches/yr · £19.32 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Girls Shoes — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **girls shoes**
**Worth a look**
Shows a fragmented shelf (top 5 take 6% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 33Growth 28Conversion 13Competition 99Returns 39Price range 80Avg price 86Brand share 60Review moat 60Quality gap 43
**Competition**
**Incredible****6%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.90–£59.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,117.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£155K**
£155K/yr · 759K searches
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, girls shoes is a £155K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls shoes market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£155K–£193K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**69%**
Top 20: 94%
**Top-5 click share**
**6%**
Top 20: 17%
**Open market**
**47%**
- Skechers16% - adidas16% - Shoe Zone8% - KKTOTO6% - DREAM PAIRS4% - RTOUNT3%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +2.0% search growth over the last 90 days.
35K25KHoliday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/girls-shoes/trend)
## **Top girls shoes search terms**
- **girls shoes**122K/yr-14.7%0.1% conv. - **girls trainers size 1**50K/yr+1.1%1.8% conv. - **girls trainers size 2**48K/yr+7.9%1.8% conv. - **girls adidas trainers**47K/yr+8.9%0.1% conv. - **girls trainers size 3**47K/yr+8.3%1.8% conv. - **girls skechers**45K/yr-1.2%0.2% conv. - **girls nike trainers**44K/yr+7.8%0.2% conv. - **girls trainers size 13**42K/yr-17.6%2.0% conv. - **skechers girls**36K/yr+9.9%0.4% conv. - **skechers girls trainers**25K/yr+7.9%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/girls-shoes/search-terms)
## **Top girls shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2K2%£3K3%£5K4%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK**Skechers**£18.18**4.5★329 rev](https://www.amazon.co.uk/dp/B08R5XMPYN) [2**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 12.5 UK**Skechers**£20.98**4.7★1,131 rev](https://www.amazon.co.uk/dp/B08R5FCTLT) [3**XL Kids White Easy Fasten Trainer - Size 3 UK - White**Shoe Zone**£9.81**4.0★20 rev](https://www.amazon.co.uk/dp/B0GTTL2H8K) [4**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 4 UK**Skechers**£20.27**4.7★1,131 rev](https://www.amazon.co.uk/dp/B08R5QLJ59) [5**adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK**adidas**£23.90**4.4★110 rev](https://www.amazon.co.uk/dp/B0F3353D3Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK**adidas**£23.90**110 rev1mo ago](https://www.amazon.co.uk/dp/B0F3353D3Q) [**KKTOTO Kids White Trainers Boys School Shoes for Girls Lightweight Mesh Breathable Athletic Tennis Running Sneakers 1 UK**KKTOTO**£22.96**136 rev1y ago](https://www.amazon.co.uk/dp/B0F9KYX6L3) [**RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child**RTOUNT**£23.46**84 rev1y ago](https://www.amazon.co.uk/dp/B0F29TY1JH) [**Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers**Daclay**£13.55**111 rev1y ago](https://www.amazon.co.uk/dp/B0DRCW259R) [**DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K**DREAM PAIRS**£19.72**1,627 rev1y ago](https://www.amazon.co.uk/dp/B0CZKGZYKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DREAM PAIRS Kids Trendy Fashion Sneakers Size 2 Big Kid White**DREAM PAIRS**£11.14**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0C2ZGLD47) [**XL Kids White Easy Fasten Trainer - Size 3 UK - White**Shoe Zone**£9.81**4.0★**▲ 44%**](https://www.amazon.co.uk/dp/B0GTTL2H8K) [**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK**Skechers**£18.18**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B08R5XMPYN) [**Skechers Girls Go Run 600 Shimmer Speeder Trainers Pink Light Pink Mesh Multi Foil Trim Lpmt 13 UK Child**Skechers**£21.72**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B07TS8WHW5) [**DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K**DREAM PAIRS**£19.72**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0CZKGZYKQ)
**~~View all trending →~~**
## **What buyers say about girls shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“Really comfortable”*
**Size-Overall**18%
*“Lovely shoes and fitted well”*
**Value For Money**16%
*“Good value for money”*
**Quality-Overall**16%
*“Good quality shoes”*
**Weight Light**3%
*“The lightweight”*
**Durability**3%
*“Very durable”*
**Exercise/Sports Suitability**3%
*“Perfect Trainer”*
**Color**3%
*“Lovely colour”*
**Advertised Vs Actual Product**2%
*“Nice as advertised”*
**Design-Overall**2%
*“nice design”*
### **What buyers complain about **
**Size-Overall**20%
*“they were huge”*
**Quality-Overall**20%
*“Poor quality control”*
**Durability**15%
*“Falling apart within a couple of weeks”*
**Comfort-Overall**4%
*“Not comfortable”*
**Value For Money**3%
*“not worth money”*
**Advertised Vs Actual Product**2%
*“Not what they say”*
**Strap/String Quality**2%
*“shame about the strap”*
**Color**2%
*“though they wont stay pristine in white for long”*
**Grippers/Spikes/Cleats**1%
*“Slippery non grip soles”*
**Product Condition**1%
*“Warning - pre worn item delivered”*
### **Top return reasons **
**Size-Overall**64%
**Feet Fit**10%
**Width**7%
**Color**4%
**Comfort-Overall**3%
**Quality-Overall**2%
**Durability**1%
**Shape/Style**1%
**Length**1%
**Material Quality**1%
## **Common questions**
- **Is girls shoes profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 507 tracked products. 12 of 110 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the girls shoes niche?**
- 52 brands and 125 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in girls shoes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.9%.
- **What does it cost to enter the girls shoes niche?**
- Listings span £4.90–£59.25; the average listing price is £19.32 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.
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