---
title: "Trend — girls pyjamas 2-3 years - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-pyjamas-2-3-years/trend"
last_updated: "2026-07-31T21:51:11.666Z"
locale: en
meta:
  description: "Niche score 45/100 · £75K/yr market · 256K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £75K/yr market · 256K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — girls pyjamas 2-3 years - Flapen"
---

# **girls pyjamas 2-3 years**

**Skip it**

Soft demand (-27.4% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 11Conversion 34Competition 98Returns 95Price range 53Avg price 39Brand share 12Review moat 85Quality gap 23

**Competition**

**Incredible****8%**

top-5 click share — an open shelf

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****293.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.38–£27.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.72**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£75K**

£75K/yr · 256K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch