---
title: "Girls Coats — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/girls-coats"
last_updated: "2026-08-01T16:08:35.677Z"
locale: en
meta:
description: "Niche score 41/100 · £12K/yr market · 395K searches/yr · £18.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £12K/yr market · 395K searches/yr · £18.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Girls Coats — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **girls coats**
**Skip it**
Soft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 98Returns 40Price range 83Avg price 84Brand share 67Review moat 53Quality gap 43
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.87–£49.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,394.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£12K**
£12K/yr · 395K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-56.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, girls coats is a £12K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **girls coats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£37K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **90%**
- **Out of stock**
- **22.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**65%**
Top 20: 92%
**Top-5 click share**
**10%**
Top 20: 28%
**Open market**
**34%**
- BuyiRen30% - Mountain Warehouse20% - SERENYOU6% - A2Z 4 Kids4% - Peacolate4% - CAMLAKEE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.3% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/girls-coats/trend)
## **Top girls coats search terms**
- **girls jacket**30K/yr-31.3%0.2% conv. - **girls coat**73K/yr-65.2%0.2% conv. - **girls coats**50K/yr-57.4%0.2% conv. - **girls jackets**16K/yr-11.5%0.2% conv. - **girls coats jackets & gilets**12K/yr-7.9%0.0% conv. - **jacket for girls**12K/yr-24.5%0.1% conv. - **girls winter coat**56K/yr-71.4%0.0% conv. - **kids jacket girl**9K/yr-33.5%0.3% conv. - **girls coats 7-8 years**16K/yr-62.5%0.9% conv. - **girls coats 11-12years**20K/yr-75.7%0.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/girls-coats/search-terms)
## **Top girls coats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1172%£2353%£3524%£4691101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years**BuyiRen**£21.52**5.0★42 rev](https://www.amazon.co.uk/dp/B0GFSWYQLG) [2**LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years**LACOFIA**£14.85**4.5★146 rev](https://www.amazon.co.uk/dp/B0DHN47C8R) [3**Spring And Autumn Girls Denim Paillette Butterfly Jacket KidS Jacket Top(3-4Y)**Peacolate**£18.88**4.7★1,333 rev](https://www.amazon.co.uk/dp/B07V5FRFM6) [4**Berghaus Kids Burham Insulated Jacket with Grown on Hood & 2 Pockets Lightweight & Water Repellent Winter Puffer Coat for Boys and Girls (UK Age 13 Years Regular Black)**Berghaus**£49.27**4.6★202 rev](https://www.amazon.co.uk/dp/B0798RW3GP) [5**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**4.6★106 rev](https://www.amazon.co.uk/dp/B0FC1N4BT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years**BuyiRen**£17.71**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GHVMN6VZ) [**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years**BuyiRen**£17.30**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GHV5YS94) [**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years**BuyiRen**£17.17**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GHVCSFPH) [**BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years**BuyiRen**£23.39**102 rev5mo ago](https://www.amazon.co.uk/dp/B0GKNLFCGK) [**Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 13 Years Pink**Baogaier**£18.84**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ54G4HT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years**BuyiRen**£17.17**4.8★**▲ 111%**](https://www.amazon.co.uk/dp/B0GHVCSFPH) [**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years**BuyiRen**£17.71**4.8★**▲ 110%**](https://www.amazon.co.uk/dp/B0GHVMN6VZ) [**BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years**BuyiRen**£17.30**4.8★**▲ 109%**](https://www.amazon.co.uk/dp/B0GHV5YS94) [**BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years**BuyiRen**£23.39**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0GKNLFCGK) [**BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years**BuyiRen**£17.27**4.6★**▲ 108%**](https://www.amazon.co.uk/dp/B0FC1N4BT2)
**~~View all trending →~~**
## **What buyers say about girls coats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“fits my granddaughter really well”*
**Water Resistance**11%
*“Good waterproof”*
**Quality-Overall**10%
*“looks well made”*
**Weight Light**8%
*“The lightweight design makes it easy for her to wear without feeling bulky”*
**Value For Money**8%
*“Excellent price”*
**Warmth**6%
*“warmest jacket I have seen”*
**Weather Proof**6%
*“providing excellent protection against wind”*
**Color**6%
*“A lovely bright colour”*
**Lining Quality**3%
*“Nice warm lining”*
**Material Quality**3%
*“lovely material”*
### **What buyers complain about **
**Zipper Quality**16%
*“Zip broke”*
**Quality-Overall**14%
*“not very well made”*
**Size-Overall**13%
*“very small”*
**Cushion**5%
*“it is not padded”*
**Smell**4%
*“Smell so bad”*
**Thickness**3%
*“It is very thin”*
**Weight Light**2%
*“Fleece too light”*
**Thin**2%
*“Too thin”*
**Color**1%
*“different colour from what I ordered”*
**Water Resistance**1%
*“not rainproof if it is raining very heavily”*
### **Top return reasons **
**Size-Overall**72%
**Thin**3%
**Color**3%
**Quality-Overall**3%
**Zipper Quality**2%
**Material Quality**2%
**Arm Fit**2%
**Water Resistance**2%
**Sleeve Fit**1%
**Shape/Style**1%
## **Common questions**
- **Is girls coats profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 217 tracked products. 0 of 77 products launched in the last 360 days are still selling. 90-day search growth is -56.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the girls coats niche?**
- 41 brands and 50 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in girls coats?**
- Top complaints mined from reviews: Zipper Quality, Quality-Overall, Size-Overall. The return rate is 3.8%.
- **When does demand for girls coats peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the girls coats niche?**
- Listings span £8.87–£49.27; the average listing price is £18.54 (sweet spot $15–$100). The average incumbent carries 1,395 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)