---
title: "Gilet for Men — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/gilet-for-men"
last_updated: "2026-07-31T19:52:07.499Z"
locale: en
meta:
description: "Niche score 49/100 · £136K/yr market · 1.2M searches/yr · £23.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £136K/yr market · 1.2M searches/yr · £23.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gilet for Men — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **gilet for men**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 30Growth 8Conversion 6Competition 98Returns 20Price range 84Avg price 95Brand share 76Review moat 57Quality gap 67
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£23.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.22–£59.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,239.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£136K**
£136K/yr · 1.2M searches
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-33.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, gilet for men is a £136K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gilet for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£96K–£120K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**153**
**Top-5 brand share**
**59%**
Top 20: 85%
**Top-5 click share**
**9%**
Top 20: 27%
**Open market**
**41%**
- 33,000ft24% - Outdoor Ventures13% - Regatta10% - LBL Leading the Better Life5% - Mountain Warehouse5% - DEWALT2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.
70K50KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/gilet-for-men/trend)
## **Top gilet for men search terms**
- **mens gilet**224K/yr-34.2%0.2% conv. - **gilet for men**177K/yr-35.8%0.1% conv. - **gilet**101K/yr-30.5%0.1% conv. - **body warmers for a man**117K/yr-46.9%0.3% conv. - **gillet**59K/yr-30.2%0.1% conv. - **mens gillette body warmer**55K/yr-41.0%0.2% conv. - **mens body warmers**74K/yr-56.6%0.2% conv. - **body warmer**65K/yr-49.4%0.2% conv. - **mens outerwear gilets**42K/yr-23.0%0.1% conv. - **mens gilets uk**18K/yr+64.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/gilet-for-men/search-terms)
## **Top gilet for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£3K3%£4K4%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Mens Lightweight Gilet Packable Quilted Puffer Padded Vest Outerwear Body Warmer Windproof Sleeveless Jacket for Golf Running Hiking Horse Riding Black L**33,000ft**£29.63**4.4★747 rev](https://www.amazon.co.uk/dp/B0B5QXH76V) [2**33 000ft Mens Lightweight Softshell Gilet Windproof Waterproof Outerwear Vest Gilets Sleeveless Jacket for Cycling Running Hiking Golf Travel Midnight Blue XL**33,000ft**£29.77**4.5★1,554 rev](https://www.amazon.co.uk/dp/B09PYHQCMF) [3**Mountain Warehouse Seasons Mens Padded Gilet - Water Resistant Gilet Body Warmer Lightweight Jacket Easy to Store Coat - For Spring Summer Travelling Walking Black L**Mountain Warehouse**£22.26**4.5★589 rev](https://www.amazon.co.uk/dp/B0BGNRXJ2M) [4**DEWALT Force Black Lightweight Padded Gilet M**DEWALT**£26.37**4.6★555 rev](https://www.amazon.co.uk/dp/B01N8XTLI7) [5**LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L**LBL Leading the Better Life**£12.40**4.4★61 rev](https://www.amazon.co.uk/dp/B0F8J4VR2F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L**LBL Leading the Better Life**£12.40**61 rev1y ago](https://www.amazon.co.uk/dp/B0F8J4VR2F) [**LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Army Green M**LBL Leading the Better Life**£13.33**61 rev1y ago](https://www.amazon.co.uk/dp/B0F8HYCMW4) [**Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Black S**Outdoor Ventures**£27.13**113 rev1y ago](https://www.amazon.co.uk/dp/B0DDPZD48G) [**Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Olive Green M**Outdoor Ventures**£27.33**113 rev1y ago](https://www.amazon.co.uk/dp/B0DDPYNGHD) [**Mountain Warehouse Seasons Mens Padded Gilet - Water Resistant Gilet Body Warmer Lightweight Jacket Easy to Store Coat - For Spring Summer Travelling Walking Black L**Mountain Warehouse**£22.26**589 rev2y ago](https://www.amazon.co.uk/dp/B0BGNRXJ2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L**LBL Leading the Better Life**£12.40**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0F8J4VR2F) [**LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Army Green M**LBL Leading the Better Life**£13.33**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0F8HYCMW4) [**33 000ft Mens Lightweight Softshell Gilet Windproof Waterproof Outerwear Vest Gilets Sleeveless Jacket for Cycling Running Hiking Golf Travel Midnight Blue XL**33,000ft**£29.77**4.5★**▲ 83%**](https://www.amazon.co.uk/dp/B09PYHQCMF) [**Outdoor Ventures Mens Full-Zip Polar Fleece Gilets Lightweight Outerwear Vest Warm Body Warmer Sleeveless Jacket for Hiking Golf Running (Navy Blue M)**Outdoor Ventures**£20.35**4.0★**▲ 51%**](https://www.amazon.co.uk/dp/B09P9MD2JR) [**Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Black S**Outdoor Ventures**£27.13**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0DDPZD48G)
**~~View all trending →~~**
## **What buyers say about gilet for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**19%
*“Keeps me warm”*
**Quality-Overall**18%
*“Very well made”*
**Size-Overall**18%
*“Fits good”*
**Value For Money**9%
*“Value for money”*
**Weight Light**5%
*“Excellent light weight gilet”*
**Pockets/Compartments**5%
*“plenty of pockets”*
**Comfort-Overall**4%
*“Really comfortable”*
**Advertised Vs Actual Product**3%
*“As advertised, all good”*
**Water Resistance**1%
*“great product was amazed by the waterproofing”*
**Color**1%
*“Lovely body warmer size perfect nice colour looks comfy thank you”*
### **What buyers complain about **
**Size-Overall**31%
*“Quite tight fitting”*
**Quality-Overall**8%
*“Cheap quality”*
**Thickness**5%
*“Thin”*
**Color**3%
*“more of a charcoal colour than deep black”*
**Neck Fit**2%
*“the collar was a little too high for me”*
**Lining Quality**2%
*“Fleece lining tends to show which in my opinion spoils the look”*
**Shrinkage Resistance**2%
*“This new method of almost shrink wrapping goods is terrible”*
**Zipper Quality**2%
*“zipper does up on opposite side to normal although it does show this in the photo on second looks”*
**Material Quality**2%
*“cheap material, you get what you pay for”*
**Durability**2%
*“Fell apart after minimal wear”*
### **Top return reasons **
**Size-Overall**70%
**Color**3%
**Zipper Quality**2%
**Length**2%
**Thin**2%
**Quality-Overall**2%
**Material Quality**2%
**Pockets/Compartments**2%
**Shape/Style**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is gilet for men profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 239 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the gilet for men niche?**
- 56 brands and 153 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in gilet for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- **When does demand for gilet for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the gilet for men niche?**
- Listings span £8.22–£59.63; the average listing price is £23.99 (sweet spot $15–$100). The average incumbent carries 1,240 reviews — the moat a new listing must climb.
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