---
title: "Gift Tags — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/gift-tags"
last_updated: "2026-07-31T13:41:00.773Z"
locale: en
meta:
description: "Niche score 49/100 · £66K/yr market · 110K searches/yr · £4.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £66K/yr market · 110K searches/yr · £4.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gift Tags — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **gift tags**
**Skip it**
Prices mostly outside the sweet spot ($2.24–$8.34) — this niche doesn't clear our bar today.
Market size 17Growth 39Conversion 96Competition 50Returns 99Price range 0Avg price 12Brand share 66Review moat 68Quality gap 30
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****769.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£66K**
£66K/yr · 110K searches
**Avg price**
**Bad****£4.25**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.24–£8.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gift tags is a £66K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gift tags market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£64K–£85K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**66**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**29%**
- swift24% - County13% - Martello12% - Just stationery8% - G2PLUS8% - Uniclife6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/gift-tags/trend)
## **Top gift tags search terms**
- **tags with string**29K/yr+15.8%8.1% conv. - **labels with string**23K/yr+8.7%11.6% conv. - **tie on labels with string**10K/yr+11.1%14.9% conv. - **tie on labels**6K/yr+19.2%11.4% conv. - **label tags**7K/yr+7.7%5.1% conv. - **luggage labels with string**7K/yr+19.3%14.9% conv. - **luggage tags paper**5K/yr+22.6%11.8% conv. - **swing tags**5K/yr+14.1%4.1% conv. - **paper tags with string**5K/yr-2.9%6.6% conv. - **paper luggage tags**4K/yr+21.3%12.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/gift-tags/search-terms)
## **Top gift tags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swift Strung Tags Brown Reinforced Card Clothing Parcel Label String Hanging Gift Swing Tickets Kraft Hang Price Labelling 108mm x 54mm (Pack of 100)**swift**£5.00**4.6★654 rev](https://www.amazon.co.uk/dp/B07WFHSNVV) [2**U Label White Luggage Storage Tags - Pack of 30 120mm x 60mm**Martello**£2.76**4.4★386 rev](https://www.amazon.co.uk/dp/B08519R188) [3**County Large Tie On Luggage/Storage Card Tags with String - Brown Card - Pack of 10 Tags - Size 120Mm X 60Mm B014OYIHWA_1_SML**County**£2.61**4.5★730 rev](https://www.amazon.co.uk/dp/B014OYIHWA) [4**Just Stationery 135x75mm Luggage Label (Pack of 30) 4256**Just stationery**£2.66**4.4★1,052 rev](https://www.amazon.co.uk/dp/B007K7Q848) [5**G2PLUS Brown Gift Tags with Heart: 50PCS Blank Paper Tags with String 4.5cm x 9.5cm Large Gift Labels for Wedding Favors Presents 300g/m**G2PLUS**£2.87**4.7★2,190 rev](https://www.amazon.co.uk/dp/B0CSD4QRYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200Pcs Blank Labels with String for Presents Price Clothing Personalised Paper Gift Tags for Presents Wrapping Wedding Christmas Birthday Valentines Day DIY Crafts(Brown&White) 300g/m**Zhuxing**£3.48**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB8ZN7M) [**100Pcs Kraft Paper Gift Tags with 20M Jute Rope Brown Blank Price Tags Luggage Labels with String for Presents Wedding Birthday Easter Valentines Day DIY Craft Decoration**Admygo**£3.58**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GR5GW32P) [**Writable Price Labels Tag Stickers Display Tags with Hanging Strings Quick Identification & Reusable Item Organization for Clothing Jewelry Gifts (White 100)**KDRNXVAL**£3.64**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GHKGBMF6) [![Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]](https://m.media-amazon.com/images/I/41q3BazySZL.jpg)**Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday \[ Heart \]**Aujzoo**£2.80**328 rev1y ago](https://www.amazon.co.uk/dp/B0F4DD9H7S) [**Uniclife 72 Pcs Blank Shipping Labels With Elastic String - Cardstock Paper Hang Tag With Reinforced Eyelet for Marking Price Inventory in Rainbow Colors (12 x 6 cm)**Uniclife**£8.17**21 rev1y ago](https://www.amazon.co.uk/dp/B0DH2BWD4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200Pcs Blank Labels with String for Presents Price Clothing Personalised Paper Gift Tags for Presents Wrapping Wedding Christmas Birthday Valentines Day DIY Crafts(Brown&White) 300g/m**Zhuxing**£3.48**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0GRB8ZN7M) [**100Pcs Kraft Paper Gift Tags with 20M Jute Rope Brown Blank Price Tags Luggage Labels with String for Presents Wedding Birthday Easter Valentines Day DIY Craft Decoration**Admygo**£3.58**4.5★**▲ 300%**](https://www.amazon.co.uk/dp/B0GR5GW32P) [**Writable Price Labels Tag Stickers Display Tags with Hanging Strings Quick Identification & Reusable Item Organization for Clothing Jewelry Gifts (White 100)**KDRNXVAL**£3.64**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B0GHKGBMF6) [**Uniclife 72 Pcs Blank Shipping Labels With Elastic String - Cardstock Paper Hang Tag With Reinforced Eyelet for Marking Price Inventory in Rainbow Colors (12 x 6 cm)**Uniclife**£8.17**4.8★**▲ 80%**](https://www.amazon.co.uk/dp/B0DH2BWD4S) [**G2PLUS Brown Gift Tags with Heart: 50PCS Blank Paper Tags with String 4.5cm x 9.5cm Large Gift Labels for Wedding Favors Presents 300g/m**G2PLUS**£2.87**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B0CSD4QRYG)
**~~View all trending →~~**
## **What buyers say about gift tags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Decent quality”*
**Advertised Vs Actual Product**21%
*“Just what I needed”*
**Value For Money**15%
*“Excellent value”*
**Size-Overall**15%
*“Right size for all presents”*
**Ease Of Use**9%
*“Easy to use”*
**Color**4%
*“Bright colours”*
**Writing Experience**1%
*“They have a nice service to write on”*
**Gifting Purpose**1%
*“perfect to go with any gift”*
**Eco Friendliness**1%
*“They are of no harm to the environment as no plastic is present”*
**Thickness**1%
*“nice and thick”*
### **What buyers complain about **
**Size-Overall**18%
*“Theyre quite big”*
**Value For Money**13%
*“Not the best value”*
**Advertised Vs Actual Product**10%
*“False advertising”*
**Color**5%
*“I missed 'white' further on in the description”*
**Rope/Wire Tangling**5%
*“They are not pre tied”*
**Quality-Overall**5%
*“Not amazing quality”*
**Strength**3%
*“strings need to be stronger”*
### **Top return reasons **
**Size-Overall**70%
**Color**7%
**Strength**5%
**Thin**5%
**Quality-Overall**5%
**Compatibility-Overall**2%
**Paper Quality**1%
**Ease Of Use**1%
**Smell**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is gift tags profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the gift tags niche?**
- 19 brands and 66 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in gift tags?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for gift tags peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the gift tags niche?**
- Listings span £2.24–£8.34; the average listing price is £4.25 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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