---
title: "Trend — ghost mask - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ghost-mask/trend"
last_updated: "2026-07-31T17:30:04.033Z"
locale: en
meta:
  description: "Niche score 41/100 · £20K/yr market · 89K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £20K/yr market · 89K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ghost mask - Flapen"
---

# **ghost mask**

**Skip it**

Prices mostly outside the sweet spot ($4.29–$13.48) — this niche doesn't clear our bar today.

Market size 5Growth 41Conversion 32Competition 30Returns 86Price range 0Avg price 24Brand share 39Review moat 87Quality gap 84

**Review moat**

**Great****252.21**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£8.78**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£20K**

£20K/yr · 89K searches

**Price range**

**Bad****£4.29–£13.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100