---
title: "Search terms — ghillie suit - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ghillie-suit/search-terms"
last_updated: "2026-07-31T17:48:04.721Z"
locale: en
meta:
  description: "Niche score 46/100 · £14K/yr market · 94K searches/yr · £28.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £14K/yr market · 94K searches/yr · £28.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — ghillie suit - Flapen"
---

# **ghillie suit**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 24Conversion 6Competition 77Returns 44Price range 87Avg price 95Brand share 50Review moat 92Quality gap 70

**Avg price**

**Incredible****£28.99**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****157.15**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£7.47–£79.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£14K**

£14K/yr · 94K searches