---
title: "Genshin Impact — £9K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/genshin-impact"
last_updated: "2026-07-31T19:09:14.359Z"
locale: en
meta:
description: "Niche score 42/100 · £9K/yr market · 248K searches/yr · £17.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £9K/yr market · 248K searches/yr · £17.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Genshin Impact — £9K/yr Amazon UK Niche (2026) - Flapen"
---
# **genshin impact**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 13Conversion 3Competition 41Returns 98Price range 75Avg price 82Brand share 57Review moat 92Quality gap 57
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****154.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.58–£118.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£9K**
£9K/yr · 248K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, genshin impact is a £9K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **genshin impact market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,554**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **55%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**25%**
- TSOTMO32% - UTIEHD19% - Elie&Eason8% - MayDee7% - POP MART5% - XIAOHONG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/genshin-impact/trend)
## **Top genshin impact search terms**
- **genshin impact**140K/yr-25.7%0.3% conv. - **genshin**48K/yr-23.1%0.3% conv. - **genshin impact figure**25K/yr-20.3%0.2% conv. - **genshin impact merch**16K/yr-25.1%0.9% conv. - **genshin impact plush**10K/yr-29.1%0.1% conv. - **genshin impact merchandise**5K/yr+10.9%0.5% conv. - **genshin figure**5K/yr-22.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/genshin-impact/search-terms)
## **Top genshin impact products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£92720%£2K30%£3K40%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of)**TSOTMO**£12.40**4.9★13 rev](https://www.amazon.co.uk/dp/B0D2DDCJSB) [2**UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (Neuvillette)**UTIEHD**£14.85**4.7★229 rev](https://www.amazon.co.uk/dp/B0CSSWSWHG) [3**UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (RaidenShogun)**UTIEHD**£10.54**4.7★229 rev](https://www.amazon.co.uk/dp/B0D1TBH4XQ) [4**Elie&Eason Genshin Impact Ganyu Action Figure - Collectible Character Ornament and Decoration Gift**Elie&Eason**£12.63**3.5★9 rev](https://www.amazon.co.uk/dp/B0DXV6H74S) [5**Gen Shin Impact Lucky Bag Gift Bag Include DIY Figure Stickers Mobile Phone Stand Bookmark Gen Shin Impact Greeting Card Badge Collection Bag Curriculum Schedule**MayDee**£12.90**3.6★45 rev](https://www.amazon.co.uk/dp/B09WH4X82Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MYSOMY Anime Inspired Crossbody Bag Mao & Jinshi Gifts Poison Lover Gifts Anime Apothecary Shoulder Bag (Poison? CB2)**MYSOMY**£12.23**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FL1Z662K) [**Driflo Genshin Impact Necklace Cartoon Jewellery Metal Keychain Pendant Personalized Hip-Hop Pendant Sweater Chain Cartoon Necklace Role Playing Fan N-ecklace Gift**Driflo**£7.36**7 rev1y ago](https://www.amazon.co.uk/dp/B0F28Y33S5) [**TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of BLK)**TSOTMO**£12.22**13 rev1y ago](https://www.amazon.co.uk/dp/B0F1YBJJ7X) [**Elie&Eason Genshin Impact Ganyu Action Figure - Collectible Character Ornament and Decoration Gift**Elie&Eason**£12.63**9 rev1y ago](https://www.amazon.co.uk/dp/B0DXV6H74S) [**Neamedia Icons Genshin Impact : Monstadt Statue of The Seven Light up Figurine Illuminated Figurine for the Living Room or Office Compatible with Mobile Devices Xbox PS5 PC Gift Idea**Neamedia Icons**£30.26**19 rev1y ago](https://www.amazon.co.uk/dp/B0DW4BJFCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MYSOMY Anime Inspired Crossbody Bag Mao & Jinshi Gifts Poison Lover Gifts Anime Apothecary Shoulder Bag (Poison? CB2)**MYSOMY**£12.23**4.2★**▲ 193%**](https://www.amazon.co.uk/dp/B0FL1Z662K) [**TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of)**TSOTMO**£12.40**4.9★**▲ 161%**](https://www.amazon.co.uk/dp/B0D2DDCJSB) [**UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (RaidenShogun)**UTIEHD**£10.54**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0D1TBH4XQ) [**TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of BLK)**TSOTMO**£12.22**4.9★**▲ 84%**](https://www.amazon.co.uk/dp/B0F1YBJJ7X) [**XIAOHONG 22cm Genshin Impact Wanderer Cat Plush Toy Cute Scaramouche Cat Plush Doll Soft Scara Cat Plush Pillow for Kids**XIAOHONG**£9.86**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B0CBPFM5D8)
**~~View all trending →~~**
## **What buyers say about genshin impact**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“There pretty well made”*
**Value For Money**27%
*“Very well made for the price”*
**Soft Feel**20%
*“Nice and soft”*
**Advertised Vs Actual Product**7%
*“True to product”*
**Size-Overall**7%
*“not to big not to small, would say its the perfect size”*
**Chain/Key Quality**7%
*“the chain is also a good length”*
### **What buyers complain about **
**Quality-Overall**30%
*“Poor Quality”*
**Value For Money**20%
*“Expensive one”*
**Size-Overall**20%
*“bigger then I thought for a keyring”*
**Design-Overall**20%
*“eula outfit made way more revealing than what her outfit is I don't need to see some of her butt also maybe design error”*
**Durability**10%
*“These bracelets lasted an hour before they fell apart”*
### **Top return reasons **
**Quality-Overall**31%
**Durability**27%
**Size-Overall**8%
**Strap/String Quality**8%
**Connectivity-Overall**8%
**Lining Quality**8%
**Balance/Stability**4%
**Mechanism Issues**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is genshin impact profitable to sell on Amazon United Kingdom?**
- The niche generates £9K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the genshin impact niche?**
- 17 brands and 33 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in genshin impact?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for genshin impact peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the genshin impact niche?**
- Listings span £4.58–£118.36; the average listing price is £17.77 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.
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