---
title: "Gel Insoles for Women — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/gel-insoles-for-women"
last_updated: "2026-07-31T13:48:08.977Z"
locale: en
meta:
description: "Niche score 51/100 · £63K/yr market · 93K searches/yr · £7.78 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £63K/yr market · 93K searches/yr · £7.78 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gel Insoles for Women — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **gel insoles for women**
**Worth a look**
Shows low returns (0.5%), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 28Conversion 82Competition 63Returns 98Price range 26Avg price 22Brand share 38Review moat 47Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,820.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£3.56–£18.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.78**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, gel insoles for women is a £63K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gel insoles for women market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£62K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**14%**
- Dr. Scholl's46% - goofort12% - Scholl11% - Jesata9% - Generic5% - Fuyamp3% - Open — no brand owns it (11 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/gel-insoles-for-women/trend)
## **Top gel insoles for women search terms**
- **gel insoles for women**69K/yr-1.3%5.5% conv. - **gel shoe insoles for women**10K/yr+13.2%7.6% conv. - **gel soles women**5K/yr-0.4%6.3% conv. - **gel shoe inserts**5K/yr+10.1%3.9% conv. - **gel inserts for shoes women**4K/yr+57.0%7.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/gel-insoles-for-women/search-terms)
## **Top gel insoles for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scholl Party Feet Ball of Foot Gel Cushions with GelActiv Technology Non-Slip Help Prevent Foot Pain - Suitable Most Shoes Including high Heels and Stilettos. Universal Size 1 Pair of Cushions**Dr. Scholl's**£4.48**4.4★2,549 rev](https://www.amazon.co.uk/dp/B079P67YTB) [2**Scholl LiquiFlex Everyday Insoles for Women 5-in-1 Supportive Insoles with Memory Foam Arch Support GelActiv and Odour Control - Trim to Fit Your Walking Boot/Shoe - UK Size S (3.5-7.5) 1 Pair**Scholl**£8.16**4.2★754 rev](https://www.amazon.co.uk/dp/B0BBVZ8NZW) [3**Scholl GelActiv Everyday Insoles for Women - Anti Foot Fatigue Comfort Insoles - Womens Insoles for Walking Hiking - Trim to Fit Your Walking Boots and Shoes - UK Size 3.5-7.5 1 Pair**Dr. Scholl's**£12.49**4.3★5,460 rev](https://www.amazon.co.uk/dp/B00R6ADZV8) [4**Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5**Dr. Scholl's**£10.55**4.5★3,405 rev](https://www.amazon.co.uk/dp/B0CXPY6HLF) [5**Goofort Gel Insoles for Men Women Plantar Fasciitis Jelly Insole Shock Absorbing Anti-Fatigue 3D-Xpain Shoe Inserts Comfort Cushion Heel Pain Relief Shoe pad for Work Boots Sports Standing All Day**goofort**£7.72**4.1★968 rev](https://www.amazon.co.uk/dp/B0B85ZZSSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pairs of Gel Cushioning Insoles for Women Enhanced Arch Support & Shock Absorption for All-Day Comfort Fits Flats Heels and Boots**Lyntrioris**£3.56**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G8X1NK6Q) [**Orthostride Work Comfort Orthotic Insoles Effective Anti-Fatigue Shoe Inserts Provide Long-Lasting Shock Absorption with Gel Relieve Everyday Foot Pain for Men and Women-S**Orthostride**£12.92**278 rev11mo ago](https://www.amazon.co.uk/dp/B0FNW8T264) [**Gel Insoles and Metatarsal Pads for Women and Men - Ball of Foot Cushions for High Heels and Shoes (Transparent) - 3 Pairs**WQEDVN**£4.12**20 rev1y ago](https://www.amazon.co.uk/dp/B0DS1QGBZN) [**Gel Shoe Inserts for High Heels 3 PairsHigh Heel Cushion Pads 3/4 InGel Shoe Insoles for Women Gel Heel Pads Cushions for Shoes Adhesive Cushion Insoles Shoes Pad for High Heels Sandals Boots**MUZHUPGUZ**£4.69**61 rev1y ago](https://www.amazon.co.uk/dp/B0DHTJ8YFM) [**Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5**Dr. Scholl's**£10.55**3,405 rev2y ago](https://www.amazon.co.uk/dp/B0CXPY6HLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pairs of Gel Cushioning Insoles for Women Enhanced Arch Support & Shock Absorption for All-Day Comfort Fits Flats Heels and Boots**Lyntrioris**£3.56**3.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0G8X1NK6Q) [**Scholl GelActiv Everyday Insoles for Women - Anti Foot Fatigue Comfort Insoles - Womens Insoles for Walking Hiking - Trim to Fit Your Walking Boots and Shoes - UK Size 3.5-7.5 1 Pair**Dr. Scholl's**£12.49**4.3★**▲ 98%**](https://www.amazon.co.uk/dp/B00R6ADZV8) [**CSL INSOLES ORTHOTIC UK SIZE 3-12 WORK BOOTS HIKING RUNNING TRAINERS FOOT SUPPORT HEEL SHOE INSERTS GEL MASSAGING (6-9 UK Medium)**CSL**£4.11**4.2★**▲ 66%**](https://www.amazon.co.uk/dp/B06XZNCVZD) [**Scholl GelActiv Everyday Heels Insoles - Ultra-Thin Non-Slip Gel Heel Insoles for All-Day Comfort - One Size Fits All 1 Pair**Dr. Scholl's**£6.98**4.0★**▲ 61%**](https://www.amazon.co.uk/dp/B019I3O8E8) [**Orthostride Work Comfort Orthotic Insoles Effective Anti-Fatigue Shoe Inserts Provide Long-Lasting Shock Absorption with Gel Relieve Everyday Foot Pain for Men and Women-S**Orthostride**£12.92**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0FNW8T264)
**~~View all trending →~~**
## **What buyers say about gel insoles for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**39%
*“Really comfortable”*
**Size-Overall**15%
*“fit my shoes well”*
**Quality-Overall**12%
*“They look very well made”*
**Ease Of Use**4%
*“Ease of use”*
**Value For Money**4%
*“Worth buying”*
**Advertised Vs Actual Product**3%
*“As advertised and very comfortable”*
**Soft Feel**2%
*“Soft and protective to your feet”*
**Cushion**2%
*“My feet feel cushioned”*
**Strength**1%
*“They are sturdy”*
**Adhesion/Stickiness**1%
*“Stickiness is good given great support correct size long lasting use”*
### **What buyers complain about **
**Comfort-Overall**17%
*“Too thin to offer any comfort”*
**Pain Relief-Overall**14%
*“Hurt”*
**Size-Overall**11%
*“Too small”*
**Thickness**9%
*“Thick insoles so will make your footwear tight”*
**Value For Money**7%
*“its not like its 2 expensive items”*
**Grip**5%
*“Slippery”*
**Cushion**4%
*“No cushioning”*
**Durability**3%
*“Fell apart”*
**Hard Feel**2%
*“hard”*
**Stale/Rotten/Spoiled**2%
*“Rubbish - dont make any difference”*
### **Top return reasons **
**Size-Overall**45%
**Comfort-Overall**16%
**Quality-Overall**7%
**Thin**4%
**Functionality-Overall**4%
**Thickness**3%
**Cushion**2%
**Hard Feel**2%
**Pain Relief-Overall**2%
**Soft Feel**1%
## **Common questions**
- **Is gel insoles for women profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gel insoles for women niche?**
- 17 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in gel insoles for women?**
- Top complaints mined from reviews: Comfort-Overall, Pain Relief-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for gel insoles for women peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gel insoles for women niche?**
- Listings span £3.56–£18.98; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 1,821 reviews — the moat a new listing must climb.
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