---
title: "Garfield — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/garfield"
last_updated: "2026-07-31T19:45:07.742Z"
locale: en
meta:
description: "Niche score 38/100 · £19K/yr market · 158K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £19K/yr market · 158K searches/yr · £15.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Garfield — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **garfield**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 8Conversion 10Competition 46Returns 96Price range 60Avg price 77Brand share 22Review moat 94Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****120.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.57–£24.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£19K**
£19K/yr · 158K searches
According to Flapen's Amazon United Kingdom niche tracking, garfield is a £19K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garfield market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£24K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,755**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **67%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Garfield61% - Animagic11% - Funko7% - GARFIELD ODIE7% - OUKEYI5% - Grupo Erik4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -33.6% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/garfield/trend)
## **Top garfield search terms**
- **garfield**143K/yr-35.0%0.4% conv. - **garfield gifts**14K/yr-10.0%0.7% conv. - **garfeild**1K/yr-35.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/garfield/search-terms)
## **Top garfield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise**Garfield**£12.44**4.6★84 rev](https://www.amazon.co.uk/dp/B0BNJBP39T) [2**Garfield The Cat Slippers For Women UK 7**GARFIELD ODIE**£12.25**4.6★15 rev](https://www.amazon.co.uk/dp/B0BXSRPMGB) [3**Garfield Movie - Official Classic Garfield 8 Plush | Cute Soft Plush Toy for Kids**Animagic**£8.57**4.6★287 rev](https://www.amazon.co.uk/dp/B0CVB6HQXC) [4**Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men**Garfield**£15.56**4.2★24 rev](https://www.amazon.co.uk/dp/B0CH1F5J86) [5**Garfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise**Garfield**£14.95**4.4★120 rev](https://www.amazon.co.uk/dp/B0BCKQBQ4K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grupo Erik Snack Bowl 3D - Garfield Gifts for Cat Lovers | Cat Figures Decorative Bowl Garfield Merchandise Gifts for Friends Kitchen Accessories and Decor**Grupo Erik**£21.21**20 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2V1Z2Y) [**Grupo Erik Garfield Perpetual Calendar - Gifts for Cat Lovers Merchandise**Grupo Erik**£24.50**52 rev9mo ago](https://www.amazon.co.uk/dp/B0FTFZ5YYZ) [**Funko Pop! Comics: Garfield Garfield - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors**Funko**£10.87**86 rev11mo ago](https://www.amazon.co.uk/dp/B0DSWH7FTR) [**WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130**WAFUNNE**£23.56**3 rev1y ago](https://www.amazon.co.uk/dp/B0FCTSD2X1) [**Animagic Baby Garfield 8 Suction Cup Plush - Cute Garfield Soft Plush with Suction Cups Will Cling to Your Windows! Orange**Animagic**£13.01**30 rev1y ago](https://www.amazon.co.uk/dp/B0DW9F6CZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise**Garfield**£14.78**4.4★**▲ 178%**](https://www.amazon.co.uk/dp/B0BCKPXRS7) [**WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130**WAFUNNE**£23.56**3.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0FCTSD2X1) [**Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men**Garfield**£15.56**4.2★**▲ 148%**](https://www.amazon.co.uk/dp/B0CH1F5J86) [**Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men**Garfield**£16.16**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B0CH1CV7VW) [**Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise**Garfield**£12.44**4.6★**▲ 118%**](https://www.amazon.co.uk/dp/B0BNJBP39T)
**~~View all trending →~~**
## **What buyers say about garfield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“These products are extremely well made”*
**Soft Feel**15%
*“soft and cuddly”*
**Fun/Entertainment Experience**10%
*“Great quality and fun toy for a Garfield fan”*
**Value For Money**10%
*“Great value”*
**Collectibles**8%
*“Garfield collectable”*
**Size-Overall**6%
*“Size quality PERFECT”*
**Color**5%
*“The colours are bright”*
**Gifting Purpose**5%
*“Great little gift”*
**Stitch/Finish/Polish**3%
*“no loose stitching etc”*
**Design-Overall**3%
*“Onto the aesthetics”*
### **What buyers complain about **
**Advertised Vs Actual Product**20%
*“A bit unfair really if this is the case because it's not stated in the product info”*
**Durability**20%
*“Downside is Ode's ear had snapped off”*
**Strength**20%
*“so must have already been broken before shipping or the item is not very sturdy”*
**Hard Feel**10%
*“soft”*
**Size-Overall**10%
*“Bigger than advertised”*
### **Top return reasons **
**Size-Overall**60%
**Defective Material/Parts**20%
**Gifting Purpose**20%
## **Common questions**
- **Is garfield profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the garfield niche?**
- 7 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in garfield?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Strength. The return rate is 0.7%.
- **When does demand for garfield peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the garfield niche?**
- Listings span £8.57–£24.50; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.
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