---
title: "Search terms — game of thrones merchandise - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/game-of-thrones-merchandise/search-terms"
last_updated: "2026-07-31T16:01:36.134Z"
locale: en
meta:
  description: "Niche score 46/100 · £22K/yr market · 97K searches/yr · £12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £22K/yr market · 97K searches/yr · £12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — game of thrones merchandise - Flapen"
---

# **game of thrones merchandise**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 16Conversion 22Competition 75Returns 97Price range 46Avg price 54Brand share 75Review moat 84Quality gap 30

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****312.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****£12.52**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.41–£24.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-17.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£22K**

£22K/yr · 97K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")