---
title: "Game of Thrones Merchandise — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/game-of-thrones-merchandise"
last_updated: "2026-07-31T14:55:33.501Z"
locale: en
meta:
description: "Niche score 46/100 · £22K/yr market · 97K searches/yr · £12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £22K/yr market · 97K searches/yr · £12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Game of Thrones Merchandise — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **game of thrones merchandise**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 16Conversion 22Competition 75Returns 97Price range 46Avg price 54Brand share 75Review moat 84Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****312.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****£12.52**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.41–£24.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£22K**
£22K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, game of thrones merchandise is a £22K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **game of thrones merchandise market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£25K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,139**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**35%**
- Game of Thrones20% - RADIANCE12% - TDP Textiles10% - Warner Bros9% - Paladone8% - University Games5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/game-of-thrones-merchandise/trend)
## **Top game of thrones merchandise search terms**
- **game of thrones merchandise**34K/yr+23.4%0.8% conv. - **game of thrones gifts**55K/yr-53.9%1.3% conv. - **game of thrones merch**9K/yr-4.3%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/game-of-thrones-merchandise/search-terms)
## **Top game of thrones merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6556%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TDP Textiles Mens/Boys Official Game Of Thrones Winter Is Coming Stark Pyjama Set/Pyjamas Size Large Multi**TDP Textiles**£16.28**4.8★47 rev](https://www.amazon.co.uk/dp/B09DWGT2FZ) [2**Mens Game of Thrones Lounge Trousers Loungewear - L 34**Warner Bros**£12.43**4.3★18 rev](https://www.amazon.co.uk/dp/B0FRSSG2NR) [3**Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery**Paladone**£6.91**4.0★76 rev](https://www.amazon.co.uk/dp/B0C648JZP2) [4**RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.95**5.0★1 rev](https://www.amazon.co.uk/dp/B0FDR8F8B6) [5**Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him**Game of Thrones**£14.96**4.8★10 rev](https://www.amazon.co.uk/dp/B0BLSQ9LZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.95**1 rev1y ago](https://www.amazon.co.uk/dp/B0FDR8F8B6) [**RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.99**1 rev1y ago](https://www.amazon.co.uk/dp/B0FDR8R9RZ) [**RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.98**1 rev1y ago](https://www.amazon.co.uk/dp/B0FDR9VSSM) [**Mens Game of Thrones Lounge Trousers Loungewear - L 34**Warner Bros**£12.43**18 rev1y ago](https://www.amazon.co.uk/dp/B0FRSSG2NR) [**Mens Game of Thrones Lounge Trousers Loungewear - M 31**Warner Bros**£12.37**18 rev1y ago](https://www.amazon.co.uk/dp/B0FRSD2ZZH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.99**5.0★**▲ 304%**](https://www.amazon.co.uk/dp/B0FDR8R9RZ) [**RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.98**5.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0FDR9VSSM) [**Game of Thrones House Targaryen Womens T-Shirt Black**Game of Thrones**£14.01**4.1★**▲ 252%**](https://www.amazon.co.uk/dp/B01M01BVOA) [**RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts**RADIANCE**£13.95**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0FDR8F8B6) [**Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him**Game of Thrones**£14.96**4.8★**▲ 232%**](https://www.amazon.co.uk/dp/B0BLSSCTQJ)
**~~View all trending →~~**
## **What buyers say about game of thrones merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The dragon and the stag are well made and look good”*
**Size-Overall**12%
*“good size”*
**Gifting Purpose**12%
*“Great gift”*
**Strength**10%
*“The way the pieces lock together adds a fair bit of strength”*
**Design-Overall**10%
*“It's beautiful incredibly detailed”*
**Display-Overall**8%
*“Perfect for display”*
**Material Quality**8%
*“Well detailed and made of good quality material”*
**Advertised Vs Actual Product**8%
*“As described”*
**Collectibles**8%
*“Beautiful addition to my collection”*
**Warmth**4%
*“warm”*
### **What buyers complain about **
**Quality-Overall**25%
*“Looks and feels very cheap tat”*
**Print Quality**25%
*“Quality of black ink wasnt great”*
**Defective Material/Parts**13%
*“Pieces missed cut”*
**Assembly/Installation**13%
*“Puzzles were misprinted hard to put together”*
**Strength**6%
*“it's pretty rigid even if it is only made of printed board”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**19%
**Defective Material/Parts**9%
**Value For Money**9%
**Color**6%
**Product Condition**6%
**Print Quality**6%
**Gifting Purpose**6%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is game of thrones merchandise profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 44 tracked products. 90-day search growth is -17.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the game of thrones merchandise niche?**
- 22 brands and 113 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in game of thrones merchandise?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Defective Material/Parts. The return rate is 0.5%.
- **When does demand for game of thrones merchandise peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the game of thrones merchandise niche?**
- Listings span £3.41–£24.97; the average listing price is £12.52 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.
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