---
title: "Search terms — frilly socks - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/frilly-socks/search-terms"
last_updated: "2026-07-31T23:21:14.293Z"
locale: en
meta:
  description: "Niche score 63/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — frilly socks - Flapen"
---

# **frilly socks**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 76Conversion 51Competition 88Returns 97Price range 0Avg price 20Brand share 88Review moat 94Quality gap 58

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****122.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Growth**

**Great****+62.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£87K**

£87K/yr · 293K searches

**Avg price**

**Bad****£7.23**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.11–£13.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100