---
title: "Search terms — friendship - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/friendship/search-terms"
last_updated: "2026-07-31T22:30:32.265Z"
locale: en
meta:
  description: "Niche score 52/100 · £38K/yr market · 157K searches/yr · £8.37 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £38K/yr market · 157K searches/yr · £8.37 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — friendship - Flapen"
---

# **friendship**

**Worth a look**

Shows low returns (0.5%), but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 18Conversion 37Competition 91Returns 98Price range 60Avg price 23Brand share 97Review moat 61Quality gap 43

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****28%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Review moat**

**Good****1,066.49**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.46–£33.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£8.37**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£38K**

£38K/yr · 157K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")