---
title: "Trend — friendship gifts for women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/friendship-gifts-for-women/trend"
last_updated: "2026-07-31T11:02:44.676Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — friendship gifts for women - Flapen"
---

# **friendship gifts for women**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 22Conversion 51Competition 87Returns 98Price range 43Avg price 24Brand share 96Review moat 66Quality gap 32

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Market size**

**Great****£1.1M**

£1.1M/yr · 3.2M searches

**Review moat**

**Good****862.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.90–£24.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.51**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")