---
title: "Products — friends - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/friends/products"
last_updated: "2026-07-31T14:37:25.816Z"
locale: en
meta:
  description: "Niche score 46/100 · £83K/yr market · 1.3M searches/yr · £14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £83K/yr market · 1.3M searches/yr · £14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — friends - Flapen"
---

# **friends**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 6Competition 70Returns 94Price range 78Avg price 68Brand share 72Review moat 67Quality gap 25

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£3.36–£58.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£14.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****817.45**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£83K**

£83K/yr · 1.3M searches

**Growth**

**Bad****-16.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")